New Product Development (NPD) Program
Developing and launching new products and services is critical in today's tough economic environment. Over the coming decade, the most successful companies will be those that rise to this challenge year after year.
After extensive research and conversations with industry experts, UC San Diego Extension has responded to the needs of the marketplace by creating a series of new programs to help local companies bring new products to global markets. The programs are focused on both the strategic/management elements of product development- Integrated New Product Development; and the tactical/industry specific elements- Biomedical Devices, Pharma, Defense, Wireless & Hi-Tech, Software & IT.
UC San Diego Extension has gathered top name experts from the field to develop these programs and share with participants their insights, experience and lessons learned in successfully developing and launching products and services. All aspects of product development will be covered including customer and market research, planning and decision-making, and people, teams, and culture.
Every quarter Extension will offer a product development program- take one or take them all and create a solid foundation to consistently launch winning products!
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