The Professional Certificate in Marketing is designed to help participants develop a broad understanding of the modern marketing functions that are most important in today’s new economy. Learn how to apply savvy marketing techniques to draw in new clientele and drive customer loyalty. Acquire the core knowledge and skills needed to design innovative marketing plans, implement successful marketing tactics, and advance your career.
|Course Title||Course Number||Units||FA||WI||SP||SU|
|Prerequisite (Complete one of the folllowing courses prior to taking other required courses.)|
|Elements of Marketing||X||O,X||X||O,X|
|Elements of Marketing in Science and Technology||O||O|
|Required Courses (Complete all five courses.)|
|Market Research and Analytics||O,X||X||O,X||X|
|Product Branding and Positioning||X||O,X||X||O,X|
|Strategic Marketing Planning||X||O||X|
|Elective Courses (Choose six (6) units.)|
|Marketing via Social Media||O||X||O||X|
|Online Marketing Strategies||X||O||X||O|
|The Customer Experience||X||X|
|Directed Studies in Marketing||X||X||X||X|
|Presentation Techniques for Marketers||X||X|
|Creative Advertising Strategies||X||X|
|Search Engine Optimization (SEO) and Marketing||X||O||X||O|
|Other Courses of Interest (Not required.)|
|Careers in Marketing||U||U|
|Emerging Technologies in Marketing (Career Workshop)||U|
|L=La Jolla M=Mission Valley O=Online U=University City X=Location TBA|
From the 'Apply Now' button, login to your student account, complete the online application, and pay the application fee if applicable. It is preferable that you create an account before proceeding if you have not already done so.
Candidates are encouraged to apply in the certificate program as early as possible to take advantage of program benefits. See Certificate FAQs for more information.
|Application Fee: $0||Apply Now!|
|Contact: Business, Professional & Legal Programs, 858-534-8139|
|Please note: Upon acceptance into the program, there will be a $60 certificate fee.|
UC San Diego Extension programs are designed to best serve college-prepared working professionals. Although programs are open to all adult learners, where program capacity is limited, applicants with this profile will receive preference for admission.
Connect with marketing professionals by attending local professional association events, including:
Connect your classroom education with real-world experiences through a Next Steps Experience course. These specially designed classes allow students to gain hands-on experience by working closely with instructors and/or peers on real-world projects.
Enrich your understanding of marketing planning tools and discover how to leverage these tools in the planning process for strategic competitive advantage by enrolling in Strategic Marketing Planning. This course is a comprehensive discussion and application of the marketing planning tools and is intended to provide students with an in-depth knowledge of the marketing planning process. Explore topics such as market segmentation, competitive assessment, SWOT analysis, portfolio management, product positioning, marketing mix considerations, resource allocation and marketing execution. Students will develop a strategic marketing plan for a product or service as their next step.
Students are also encouraged to take the Next Step by considering enrolling in the Directed Studies in Marketing, where they can apply the skills learned throughout the program by implementing a comprehensive marketing plan. Work with an advisor who will coach the project throughout the quarter. Choose a business or other organization of interest and create a project tailored to their needs and gain practical experience in Marketing. Elements of the project include: assessing client needs, developing solutions through a professional marketing plan, presenting to the client, and evaluating the impact of the recommendations.
City Planning & Community Investment Department
Division Director of Recruiting
The Creative Group
Managing Director, Qualcomm Robotics Accelerator
Shahrzad (Sherry) Nouraini, Ph.D.
Q2 Insights, Inc.
Sandra Piccillo, MBA
President, San Diego Direct Marketing Association
Senior Marketing Manager, Mitchell International
Parker Pike, MBA
Catalyst Marketing, Inc.
Kenneth C. Wilbur, M.A., Ph.D
Assistant Professor, UCSD Rady School of Management
UC San Diego