UC San Diego Extension Certificate Programs
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Marketing Certificate

The Professional Certificate in Marketing is designed to help participants develop a broad understanding of the modern marketing functions that are most important in today’s new economy. Learn how to apply savvy marketing techniques to draw in new clientele and drive customer loyalty. Acquire the core knowledge and skills needed to design innovative marketing plans, implement successful marketing tactics, and advance your career.

UC San Diego Extension Certificate Programs

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Certificate Course Matrix
Course Title Course Number Units FA WI SP SU
Prerequisite (Complete one of the folllowing courses prior to taking other required courses.)
Elements of Marketing
BUSA-40011
4
U O,X X O,X
Elements of Marketing in Science and Technology
BUSA-40863
4
O   O  
Required Courses (Complete all five courses.)
Market Research and Analytics
BUSA-40442
4
L,O U U O,U
Product Branding and Positioning
BUSA-40451
3
L,O X O,X X
Digital Marketing
BUSA-40879
3
X O X O
Content Marketing
BUSA-40880
3
O X O X
Strategic Marketing Planning
BUSA-40770
4
X O X X
Elective Courses (Choose six (6) units.)
Sports Marketing
BUSA-40885
3
O   O  
Marketing via Social Media
BUSA-40700
3
O X O X
Online Marketing Strategies
BUSA-40453
3
U O X O
The Customer Experience
BUSA-40878
3
X   X  
Directed Studies in Marketing
BUSA-40836
2
X X X X
Global Marketing
BUSA-40691
3
U X X X
Presentation Techniques for Marketers
BUSA-40443
3
  X   X
Creative Advertising Strategies
BUSA-40446
3
X   X  
Search Engine Optimization (SEO) and Marketing
CSE-41157
3
X X X X
Web Analytics
CSE-41132
3
X X X X
Other Courses of Interest (Not required.)
Careers in Marketing
INFO-70036
0
U   U  
Emerging Technologies in Marketing (Career Workshop)
INFO-70153
0
    U  
L=La Jolla M=Mission Valley O=Online U=University City X=Location TBA
Certificate Programs

To Apply for the Certificate Program

From the 'Apply Now' button, login to your student account, complete the online application, and pay the application fee if applicable. It is preferable that you create an account before proceeding if you have not already done so.

Candidates are encouraged to apply in the certificate program as early as possible to take advantage of program benefits. See Certificate FAQs for more information.

Application Fee: $0 Apply Now!
Contact: Business, Professional & Legal Programs, 858-534-8139
Email: MktgProgram@ucsd.edu
Please note: Upon acceptance into the program, there will be a $60 certificate fee.

Program Benefits

  • Required courses covering marketing fundamentals
  • Elective units that let you focus on topics that apply specifically to your goals
  • Hands-on experience allowing you to immediately apply your new skills
  • Flexible evening program
  • Networking opportunities with other professionals

Conditions for Admission

UC San Diego Extension programs are designed to best serve college-prepared working professionals. Although programs are open to all adult learners, where program capacity is limited, applicants with this profile will receive preference for admission.

Certificate Guidelines

Elements of Marketing is a prerequisite for other required marketing courses. After completing all other required courses, student may enroll in Strategic Marketing Planning.

Professional Organizations
Connect with marketing professionals by attending local professional association events, including:

Next Steps Experience

Connect your classroom education with real-world experiences through a Next Steps Experience course. These specially designed classes allow students to gain hands-on experience by working closely with instructors and/or peers on real-world projects.

Enrich your understanding of marketing planning tools and discover how to leverage these tools in the planning process for strategic competitive advantage by enrolling in Strategic Marketing Planning. This course is a comprehensive discussion and application of the marketing planning tools and is intended to provide students with an in-depth knowledge of the marketing planning process. Explore topics such as market segmentation, competitive assessment, SWOT analysis, portfolio management, product positioning, marketing mix considerations, resource allocation and marketing execution. Students will develop a strategic marketing plan for a product or service as their next step.

Students are also encouraged to take the Next Step by considering enrolling in the Directed Studies in Marketing, where they can apply the skills learned throughout the program by implementing a comprehensive marketing plan. Work with an advisor who will coach the project throughout the quarter. Choose a business or other organization of interest and create a project tailored to their needs and gain practical experience in Marketing. Elements of the project include: assessing client needs, developing solutions through a professional marketing plan, presenting to the client, and evaluating the impact of the recommendations.

Advisors

Jacques Chirazi
Program Manager
City Planning & Community Investment Department

Josh Henry
Division Director of Recruiting
The Creative Group

Ryan Kuder
Managing Director, Qualcomm Robotics Accelerator
Techstars

Beth Lynch
IMS Consultant
Entravision

Shahrzad (Sherry) Nouraini, Ph.D.
Founder
Captive Touch

Kirsty Nunez
President
Q2 Insights, Inc.

Sandra Piccillo, MBA
President, San Diego Direct Marketing Association
Senior Marketing Manager, Mitchell International

Parker Pike, MBA
President
Catalyst Marketing, Inc.

Kenneth C. Wilbur, M.A., Ph.D
Assistant Professor, UCSD Rady School of Management
UC San Diego