Marketing Certificate

The Professional Certificate in Marketing is designed to help participants develop a broad understanding of the modern marketing functions that are most important in today’s new economy. Learn how to apply savvy marketing techniques to draw in new clientele and drive customer loyalty. Acquire the core knowledge and skills needed to design innovative marketing plans, implement successful marketing tactics, and advance your career.

Certificate Overview (pdf)

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Certificate Course Matrix
Course Title	Course Number	Units	FA	WI	SP	SU
Required Courses (All 5 are required)
Elements of Marketing	BUSA-40011	4	O, X	X	O, X	X
Getting to Know your Customers: Practical Market Research	BUSA-4B442	4	L	L	L	L
Product Management, Branding and Positioning	BUSA-40451	3	X	X	X	X
Creative Advertising Strategies	BUSA-40446	3	L		L
Strategic Marketing Planning	BUSA-40770	4	L		L
Elective Courses (Choose a concentration track or complete at least 9 units from any concentration track or other electives below.)
Concentration Tracks:
Public Relations (Complete 3 courses)
Cause and Partnership Marketing	BUSA-40445	3				X
Promotional Copywriting	BUSA-40448	3	L
Public Relations Tools and Tactics	BUSA-40437	3	L	O	L	O
Writing for the Media	WCWP-40130	3			X
Interactive Marketing (Complete 3 courses)
Marketing via New Media	BUSA-40700	3		L		L
Online Marketing Strategies	BUSA-40453	3	L		L
SEO & SEM: The Fast Track to Search Engine Optimization and Marketing	CSE-40966	2.5	X	X	X	X
Using Pay-per-Click Marketing Profitably	BUSA-40781	1.5		O		L
Event Marketing (Complete 4 courses)
Event Management I	BUSA-40782	3	X		X
Event Management II	BUSA-40783	3.5		X		X
Trade Show Marketing	BUSA-40436	3				L
The Special Event	BUSA-40670	1	X		X
Marketing for Meetings & Events	BUSA-4B651	2		X		X
Other Electives
Basics of Project Management for Everyday Use	BUSA-40712	3	S, O	L	S, O	S
Customer Relationship Management	BUSA-40745	3		X		X
Customer Service Delivery Skills	BUSA-40100	3			X
Global Marketing	BUSA-40691	3	L	L	L	L
Green Marketing & Positioning	BUSA-40757	3	L
Presentation Techniques for Marketers	BUSA-40443	3		L		O
Successful Sales Skills	BUSA-40027	2		O		L
L=La Jolla M=Mission Valley O=Online R=Rancho Bernardo S=Sorrento Mesa X=Location TBA

Certificate Programs

To Register in the Certificate Program

Certificate registration is required to complete the program. Candidates are encouraged to register in the certificate program as early as possible to take advantage of program benefits. See Certificate FAQs for more information.

Certificate Section ID:	073916	Register Now!
Application Fee:	$50
Contact:	Business & Professional Programs, (858) 882-8039
E-mail:	lgantz@ucsd.edu

Program Benefits

Required courses covering marketing fundamentals

Elective units that let you focus on topics that apply specifically to your goals

Hands-on experience allowing you to immediately apply your new skills

Flexible evening program

Networking opportunities with other professionals

Certificate Guidelines

Elements of Marketing is a prerequisite for other required marketing courses. After completing all other required courses, student may enroll in Strategic Marketing Planning.

Advisors

Mary Bianchetti
Staff Manager, Business Development
Qualcomm

Margaret Mc Allister
Principal
Red Kite Business Advisors

Kelly McMackin
Director of Business Development
Cox Communications

Michelle M. Mueller, MBA
Vice President, Customer Operations
San Diego Gas & Electric

Jimmy Parker
Executive Director
Gaslamp Quarter Association

Parker Pike, MBA
President
Catalyst Marketing, Inc.

Anna-Marie Rooney
Vice President, Marketing & Communications
The San Diego Foundation

Michael Senger
President
San Diego Direct Marketing Association

Charles Tassos
President
e-Factor Media

Clint White
Manager, Advertising & Marketing
PETCO Animal Supplies, Inc.

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