Receive hands-on, practical experience in integrated marketing communications. Explore the building blocks of effective marketing programs. Topics include research, audience measurement, product development, positioning, branding, advertising, pricing, distribution, social media, public relations and strategic marketing plan development. Incorporate these tools into your career and organization by learning best practices from current case stories while networking with classmates representing a variety of professional disciplines. Explore marketing career options. Gain experience in a variety of industry sectors & have the opportunity to develop the primary elements of a marketing plan for the company of your choice.
Note: This should be the first course taken by students intending to complete the Marketing certificate.
Course Number: BUSA-40011 Credit: 4 units