Receive hands-on, practical experience in integrated marketing communications. Explore the building blocks of effective marketing programs. Topics include research, audience measurement, product development, positioning, branding, advertising, pricing, distribution, social media, public relations & strategic marketing plan development. Learn how to incorporate these tools into your career & organization by learning best practices from current case stories while networking with classmates representing a variety of professional disciplines. Explore marketing career options. Students gain experience in a variety of industry sectors & have the opportunity to develop the primary elements of a marketing plan for the company of their choice.
Note: This should be the first course taken by students intending to complete the Marketing certificate.
Course Number: BUSA-40011 Credit: 4 units