Product Management, Branding and Positioning
Learn to create products and brands that customers love. Explore a hands-on approach to product development, applied customer research, competitive mapping, case study analysis, positioning, communications and developing creative branding strategies. In addition, explore tried-and-true best practices through in-depth case studies of real brands and products. With an emphasis on practical tactics that help you shape a product and brand’s positioning strategy, you’ll develop the ability to create a full product and branding plan to integrate into your organization and stay ahead of the competition.
Note: Prerequisite: Elements of Marketing.
Course Number: BUSA-40451 Credit: 3 units
This course is part of the following Certificate Program(s):
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| Section ID | Fee | Status | ||
|---|---|---|---|---|
| 06/27/13 - 08/29/13 (Click to show details) | In-class | 095648 | $415.00 | Add to Cart |
| 07/01/13 - 08/31/13 (Click to show details) | Online | 095649 | $415.00 | Add to Cart |
