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Sustainability Courses

Product Management, Branding and Positioning

Learn to create products and brands that customers love. Explore a hands-on approach to product development, applied customer research, competitive mapping, case study analysis, positioning, communications, and developing creative branding strategies. In addition, explore tried-and-true best practices through in-depth case studies of real brands and products. With an emphasis on practical tactics that help you shape a product and brand’s positioning strategy, you’ll develop the ability to create a full product and branding plan to integrate into your organization and stay ahead of the competition.

Note: Prerequisite: Elements of Marketing.

Course Number: BUSA-40451   Credit: 3 units

This course is part of the following Certificate Program(s):

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Upcoming Sections

Section ID Fee Status
04/03/14 - 05/29/14   (Click to show details) In-class 100681 $415.00 Closed
07/10/14 - 09/04/14   (Click to show details) In-class 102544 $450.00 Add to Cart