Web Marketing Strategies

More than ever, the cornerstone of every targeted marketing plan should be a web marketing strategy. This course covers website design, search engine optimization, pay-for-click advertising, e-mail marketing and other digital marketing elements. You will review and critique several pre-selected websites in a computer lab setting. Guest speakers include several regional experts on various aspects of Internet marketing. Topics include: how to attract more of your targeted customers to your website; marketing website optimization; the latest research on high performance e-mail campaigns; online and offline advertising and public relations tactics; and tips for increasing site traffic.

Note: 6-8 course hours required online.

Course Number: BUSA-40453 Credit: 3 units