You've perfected your editing skills, taken out your business license, and printed business cards. Now what? You've got to get the word out! Learn how to identify your area of expertise, determine niche markets, and investigate ways to market your services through online and offline strategies. Develop your marketing message and create promotional materials and presentations that relay your message. At the end of the course, you will have a 3-month marketing plan and schedule to get you into action. Build in support, accountability, follow up, and monitoring to help stay on track. As you work through assignments, you will see results and soon be a marketing pro!
Note: Class will include one live chat session. Prerequisite: Copyediting I or equivalent experience.
Course Number: PROF-80009 Credit: 0 units