SEO & SEM: The Fast Track to Search Engine Optimization and Marketing
Make your website stand out in the crowd by getting to the top of search engine results. Search engine optimization (SEO) is the fastest growing form of Internet marketing because it is the most successful and cost effective way to promote a website properly and receive maximum ROI. Learn how to optimize your website in order to get better rankings with the top search engines and enjoy benefits like enhanced visibility, better brand awareness and increased sales. This fast-track training course covers the basics of how a website is structured, how search engines work and what they are looking for, choosing competitive keywords, writing content for your website, code optimization, linking and other advanced optimization techniques.
Course Number: CSE-40966 Credit: 2.5 units
This course is part of the following Certificate Program(s):