Search engine optimization, SEO, is the fastest growing form of Internet marketing, and the most successful and cost effective way to promote a website and receive maximum ROI. Learn to optimize your website for better rankings with top search engines. Discover how to optimize a website, rewrite HTML code, titles and tags; choose competitive keywords, write optimized content and create a successful linking plan. Benefits include enhanced visibility, better brand awareness and increased sales. This fast-track training course covers the basics of website structure, how search engines work and what they are looking for, choosing competitive keywords, writing content for your website, code optimization, linking and other advanced optimization techniques.
Note: Working knowledge of computers, basic knowledge of web browsers, Word and Excel.
Course Number: CSE-41157 Credit: 3 units in Computer Science & Engineering