User Experience (UX) Metrics

Become a data-driven rock star with this UX Metrics course

The course introduces a comprehensive set of UX metrics. It takes a very practical approach with the emphasis of the analysis being directly applicable to everyone who creates software products. Throughout the course case studies are provided to illustrate the metrics applications, and exercises are used to reinforce the learnings.

The course is organized in three main parts.

Part 1 provides background information needed to become familiar with the UX metric. First user experience is defined, and the value of measuring it explained. Then we review the most common statistical procedures related to the metrics analysis. A broader set of Customer Experience (CX) metrics are also introduced. We finish with how to plan a study involving the UX metrics.

Part 2 introduces five general types of UX metrics. Each of the metrics is explained as well as when to use and when not to use it. We show how to collect data, analyze it and present it. Real world examples are provided, including those shared by guest UX research experts.

Part 3 discusses how the UX metrics are put into daily practice. The use of UX metrics in different types of organizations is presented, as well as how to share these metrics throughout the organization. We cover how metrics can be used to validate and sell new designs, and thereby making the case for further investment in UX research efforts.

Key topics:

• Identifying the differences between “usability” and “user experience”
• Defining the user experience context (where it fits within the software development cycle)
• Identifying the appropriate user experience metrics from both the user’s and the stakeholder’s perspectiveLinear System, Solution Sets
• Independent and dependent variables
• Relation between variables
• Presenting your data graphically
• Choosing the right metrics
• Performance metrics
• Issue based metrics
• Self-reported metrics
• Behavioral and physiological metrics
• Benchmark and comparative metrics

Practical experience:

• Gain an understanding of how the user experience is defined and the value of measuring it
• Learn how to use UX metrics as a tool for evaluating and improving the design of any product
• Student will be able to choose the right metrics for each situation, or application
• Learn how to use the metrics to produce reliable and actionable results
• Understand the guidelines for analyzing a wide range of metrics
• How to present the collected metrics to others
• How to gain influence within a data-driven organization

Course typically offered: Online every quarter.

Hardware: Laptop computer with mid-level performance.

Next steps: Upon completion, consider enrolling in other required coursework in our specialized certificate in Software Quality Assurance.

Contact: For more information about this course, please contact infotech@ucsd.edu.

Course Number: CSE-41260
Credit: 3.00 unit(s)
Related Certificate Programs: Front End Development, Software Quality Assurance, User Experience (UX) Design

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4/2/2024 - 6/1/2024

$725

Online

Closed

• SECTION ID:

  179540

• CLASS TYPE:

  Online Asynchronous.
  
  This course is entirely web-based and to be completed asynchronously between the published course start and end dates. Synchronous attendance is NOT required.
  You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.

• INSTRUCTOR:
  

  Hall, Mark

  Mark D. Hall, M.B.A., is a seasoned User Experience (UX) Research, Design and Conversion Rate Optimization (CRO) professional. For over 20 years Mark has led engagements with e-Commerce and SaaS clients including AT&T, AutoZone, American Express, All Star Directories, Delta Dental, Kaiser Permanente, Denon, Edmunds, eDriving, SpyTec, The California Lottery, and American Addiction Centers. Mark is an expert at gathering both qualitative and quantitative data, distilling those data into insights, then using those insights to craft design updates that raise companies' conversion rates and revenues. Mark also enjoys teaching UX courses and writing articles on research and conversion-related topics. Mark holds a B.S. in Engineering from the University of Washington, an M.B.A. from...Read More

• TEXTBOOKS:

  REQUIRED

  Measuring the User Experience: Collecting, Analyzing and Presenting Usability Metrics 2nd
  by William Albert
  ISBN / ASIN: 9780124157811

  You may purchase textbooks via the UC San Diego Bookstore.

• POLICIES:

  No refunds after: 4/8/2024.
  

• NOTE:

• DATE & LOCATION:

  4/2/2024 - 6/1/2024
  extensioncanvas.ucsd.edu
  You will have access to your course materials on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.