Dan Bruton is a former college basketball player, Ironman, multiple marathon finisher and 20 year veteran of the sports marketing industry. He ran marketing for The Upper Deck Company when they were a top licensee in sports. His team managed the image and likeness for trading cards and memorabilia for such sports icons as Tiger Woods, Michael Jordan, Kobe Bryant and Peyton Manning. He currently is the president/CEO of the e-commerce company SportRx, the leading provider of sports prescription eyewear to athletes. SportRx was recently ranked as the tenth best place to work in America by Outside Magazine. He has been a frequent speaker on the subject of sports business for many media outlets including ESPN, FOX, NBC, CBS, Forbes, US News, PBS and the Washington Post. Bruton received an MBA in marketing/management from Loyola University Chicago and a bachelor's in marketing from Saint Mary's University of Minnesota.