Kirsty Nunez has over 25 years of experience as a practitioner of marketing research and analytics. She has worked both as a buyer of research for companies such as Shell and Entergy, and a supplier of research for companies such as Millward Brown and Q2 Insights. Nunez received her master's in experimental psychology from San Diego State University and a MSPH in biostatistics (applied statistics) from Tulane University. From the classroom to the boardroom, Nunez has experience in instruction on all aspects of marketing research. She is also a past president of the San Diego Chapter of the American Marketing Association.