Based in San Diego, Dr. Micah Lomax is the Head of Insights for NA and LATAM at HP. He has deep experience in multi-national B2B and B2C research that utilizes both quantitative and qualitative methods. He specializes in marketing mix modeling and the statistical analysis of marketing efforts, and has designed research across multiple industries including CPG, Retail, Grocery, Food and Beverage, AEC, M&E, and Technology. His diverse background has resulted in teaching and research positions in both business and music theory, and gives him a creative perspective on market research and the delivery of data-based insights and recommendations.
Micah holds a PhD in Music Theory and Composition from The Florida State University where his dissertation developed computational algorithms that identified and quantified stylistic patterns and traits in the pre-Soviet and Soviet vocal music of Sergei Prokofiev. In his free time, Micah is an avid reader, traveler, Russophile, and pipe organist involved with local chapter of the American Guild of Organists.