Digital Marketing Certificate

    Accelerated Format    

                

Complete the full certificate in just 1 quarter.

Project-Based

 

Solve real-world problems
and present your work
to experts in the field.  

  Work Friendly Schedule

                 

Class times designed to fit
your busy schedule. View schedule.

About the Program

The Specialized Certificate in Digital Marketing gives students the advanced training needed for success in the digital world. This program is designed to provide practical knowledge in digital, content, social, mobile, and data-driven marketing, enabling participants to meet the digital marketing challenges of businesses and organizations.

marketing professional at work
analysts working on 3d graphs

Location & Schedule

 Schedule: June 28, 2019  - Sept. 07, 2019
Fridays, Saturdays & Online.
View detailed schedule
Location: UCC 6256 Greenwich Drive
San Diego, CA 92122

 Career Insights

Digital Marketing Jobs
Social Media | Mobile | Digital Analytics | Digital Advertising | Content Marketing


 

23k+

Active Job Postings

  22%

Job Growth 
(2016 -2026) 

$63k

Average earnings

Program Overview

Required Courses - Complete all 3

 

Understand the importance of a strong online presence and how it is achieved through strategic digital marketing practices. Participants will explore the development, production, and implementation of digital-marketing delivery methods and gain an introduction to the tools needed to measure and evaluate the effectiveness of digital-marketing campaigns.

Well-developed content is the heart of a successful marketing campaign. Gain insight into the process of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience.

Develop familiarity using Google Analytics to gauge overall health of online presence and assess performance in the various marketing channels. Participants will learn to interpret web analytics data and identify key takeaways to make actionable business decisions that will shape future marketing strategy.

Elective Courses - Choose any 2

 

This course looks at how influencers are included in marketing campaigns in order to attract consumer and media attention. Learn how to use influencers to raise awareness in niche audiences, amplify messages and lead their followers to desired action.

This course teaches the fundamental strategies needed to start PPC campaigns from scratch. Students will also learn the skills needed to make PPC campaigns more profitable and more efficient, effectively increasing the number of leads or sales generated and showcasing the levers required to maximize ROI.

The marketing world is rapidly changing, and so are the methods being used to reach out to and interact with customers. Gain insight into the operation and application of major social networking platforms and how to integrate social media into your marketing plan.

Search Engine Optimization (SEO) is one of the most successful and cost-effective ways of obtaining business. Learn how to optimize a website, rewrite HTML code, choose competitive keywords, create compelling copy, utilize images and other media, and build a successful linking plan for higher rankings in search engines.

 Meet Your Instructors

David Salcido   


David Salcido, M.B.A 

Global Digital Marketing Manager,
Thermo Fisher Scientific


Areas of expertise include
Analytics, organic & paid search, video,
display and social.  

Caleb Chao, MPH


Caleb Chao, M.B.A

Senior Search Marketing Strategist,
SportRX


Agency and brand expertise in
PPC/SEM, SEO, analytics,
and conversion optimization.

Ron Weber

Ron Weber

Director of Digital Marketing,
AbacusNext

Internet Marketing veteran
with 19 years of digital
marketing experience.

Program Pricing

 

 
 Digital Marketing  Certificate

 
  • Courses taught by industry experts
  • Gain a comprehensive understanding of the digital marketing ecosystem and the core channels within it
  • Get insight on digital marketing tools and resources
  • Full Certificate in 11 weeks (1 Quarter)
  • All course materials included
 

$4125

 

Interested in
Financial Assistance?

 

Learn more about 
available financial options.
Payment plan option also available.

 Have a question?

Receive more information about this program by contacting:

Fiona O'Donnell-Lawson, Program Manager
Email: MktgProgram@ucsd.edu
Phone: 858-534-8139

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