Annual giving plans incorporate many fundraising strategies from direct mail to capital campaigns. Explore an array of tools to bring in money each year. Discuss the links between an organization's mission and case for support. Examine the annual campaign process, building a donor and constituency base, donor communication and recognition, identification and cultivation of annual donors and how to utilize volunteers in each of these areas. Learn ways to best use media and direct communication tools, and to take advantage of special events and corporate and cause marketing opportunities. Other topics include: direct mail, online giving, grants, prospect identification, obtaining a gift, gift renewal and upgrading, budgeting, planning techniques and donor recognition.
Note: Required prerequisite: Introduction to Fundraising and Development
Course Number: BUSA-40829
Credit: 3.00 unit(s)
Related Certificate Programs: Fundraising and Development