Annual giving plans incorporate many fundraising strategies from direct mail to capital campaigns. Explore an array of tools to bring in money each year. Discuss the links between an organization's mission and case for support. Examine the annual campaign process, building a donor and constituency base, donor communication and recognition, identification and cultivation of annual donors and how to utilize volunteers in each of these areas. Learn ways to best use media and direct communication tools, and to take advantage of special events and corporate and cause marketing opportunities. Other topics include: direct mail, online giving, grants, prospect identification, obtaining a gift, gift renewal and upgrading, budgeting, planning techniques and donor recognition.
Note: Required prerequisite: Introduction to Fundraising and Development
Course Number: BUSA-40829
Credit: 3.00 unit(s)
Related Certificate Programs: Fundraising and Development
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1/13/2020 - 3/14/2020
$495
Online
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CLASS TYPE:
Online, Web-based instruction
Ford, Janeal
Janeal Ford is a futurist with nearly two decades’ experience teaching and inspiring leaders to make a difference in their communities. She brings a wealth of knowledge in best practice fundraising having served in numerous roles in nonprofit and community organizations including Volunteers of America, Utah Food Bank, and Intermountain Healthcare. In 2014, Janeal founded Fordable Fundraising to help nonprofit leaders accelerate mission impact. Ford received a BS in Sociology and a Master of Public Administration from the University of Utah and is a Certified Fund Raising Executive (CFRE). Originally from Utah, Janeal has made San Diego home for the past five years.
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TEXTBOOKS:
REQUIREDAchieving Excellence in Fundraising 4th
by Eugene R. Tempel, Timothy L. Seiler
ISBN / ASIN: 9781118853825
You may purchase textbooks via the UC San Diego Bookstore.
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POLICIES:
No refunds after: 1/21/2020.
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1/13/2020 - 3/14/2020
ucsdextension.blackboard.com
You will have access to your course materials on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.
There are no sections of this course currently scheduled. Please contact the Business, Professional & Legal Programs department at 858-534-8131 or unexbusa@ucsd.edu for information about when this course will be offered again.