Annual Giving

Annual giving plans incorporate many fundraising strategies from direct mail to capital campaigns. Explore an array of tools to bring in money each year. Discuss the links between an organization's mission and case for support. Examine the annual campaign process, building a donor and constituency base, donor communication and recognition, identification and cultivation of annual donors and how to utilize volunteers in each of these areas. Learn ways to best use media and direct communication tools, and to take advantage of special events and corporate and cause marketing opportunities. Other topics include: direct mail, online giving, grants, prospect identification, obtaining a gift, gift renewal and upgrading, budgeting, planning techniques and donor recognition.

Note: Required prerequisite: Introduction to Fundraising and Development 

Course Number: BUSA-40829
Credit: 3.00 unit(s)
Related Certificate Programs: Fundraising and Development

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6/28/2021 - 8/23/2021

$495

Live Online

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• SECTION ID:

  158415

• CLASS TYPE:

  Synchronous web-based class meetings that are scheduled to meet online at published times (time/date).

• INSTRUCTOR:
  

  Ford, Janeal

  Janeal Ford is a futurist with nearly two decades’ experience teaching and inspiring leaders to make a difference in their communities. She brings a wealth of knowledge in best practice fundraising having served in numerous roles in nonprofit and community organizations including Volunteers of America, Utah Food Bank, and Intermountain Healthcare. In 2014, Janeal founded Fordable Fundraising to help nonprofit leaders accelerate mission impact. Ford received a BS in Sociology and a Master of Public Administration from the University of Utah and is a Certified Fund Raising Executive (CFRE). Originally from Utah, Janeal has made San Diego home for the past five years.  

• TEXTBOOKS:

  REQUIRED

  Achieving Excellence in Fundraising 4th
  by Eugene R. Tempel, Timothy L. Seiler
  ISBN / ASIN: 9781118853825

  You may purchase textbooks via the UC San Diego Bookstore.

• POLICIES:

  No refunds after: 7/5/2021.
  

• NOTE:

  Synchronous web-based class meetings that are scheduled to meet online at published dates and times. You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed, if you enroll on or after the published start date. To login to your course, go to your MyExtension account, select My Courses, select this course and then click the link that appears under Online Provider.

DATE	DAY	START	END	LOCATION
6/28/2021	Mon	6:00 p.m.	9:00 p.m.
7/5/2021	Mon	6:00 p.m.	9:00 p.m.
7/12/2021	Mon	6:00 p.m.	9:00 p.m.
7/19/2021	Mon	6:00 p.m.	9:00 p.m.
7/26/2021	Mon	6:00 p.m.	9:00 p.m.
8/2/2021	Mon	6:00 p.m.	9:00 p.m.
8/9/2021	Mon	6:00 p.m.	9:00 p.m.
8/16/2021	Mon	6:00 p.m.	9:00 p.m.
8/23/2021	Mon	6:00 p.m.	9:00 p.m.