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This course provides practitioners with the strategies, knowledge, and skills needed to develop a communications strategy that activates behavior change at the community level. Participants will explore the range of engagement tools available to create behavior change, from quick communications to in-depth learning experiences. Topics include effective messaging, the use of social media and print media, mobile apps, the power of citizen science, and how to select the right mix of engagement tools. This course also covers effective learning methods to inspire behavior change in informal educational settings and strategies relevant to community-based social marketing campaigns and community-based conservation education programs. Students will develop the knowledge needed to design and evaluate a strategy that can reach multiple audiences with multiple engagement tools.

Learning Objectives:

  • Learn the range of engagement tools to activate behavior change
  • Know how to design an engagement strategy to make conservation salient to the public
  • Understand strategies relevant to community based social marketing and conservation education programs
  • Understand the challenges and opportunities of general informal education and project-specific efforts
  • Learn how to evaluate the success of an engagement activity


 

Course Number: ENVR-40005
Credit: 3.00 unit(s)
Related Certificate Programs: Sustainability & Behavior Change