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UC San Diego Extension remains committed to helping you achieve your educational goals. In an effort to help prevent the spread of COVID-19, we have transitioned many of our courses to an online or live online format. Live Online classes are fully online with live virtual class meetings each week using our Zoom conferencing system. Online classes will have pre-recorded lectures each week and guided assignments from the instructor. We will resume in-person classes when it is deemed safe to do so.

Learn the Skills and Best Practices to Craft Relevant and Valuable Marketing Content

 

Advance your career and broaden your skillset by developing strategic storytelling skills when you complete the Content Marketing Certificate program of study. Content Marketing is defined as the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and targeted audience to drive profitable customer action. Well-developed content is the heart of a successful marketing campaign. Leveraging the concept that “education is the best marketing,” you will learn how to attract and retain your audience, and increase ROI (return-on-investment) through the planning, development and evaluation of valuable and accessible content in this program.

Format

 

In-Class & Online

Online options vary by quarter and specialization.

Est. Cost

 

$3,870

Early enrollment discounts can reduce cost. Textbooks/materials separate.

Duration

 

9 - 18 months

Varies by student and courses taken per quarter.

What You Will Learn:

 

  • How to examine current professional and consumer trends in content creation, measurement, distribution and general media aesthetics.

  • How to create content for a variety of industries and platforms.

  • The art of planning and crafting targeted content for high-impact campaigns.

  • How to engage with compelling communication for current and prospective customers.

  • Content Management Systems (CMS), and how to measure, analyze, and report on performance against key indicators (KPIs).

This Program Is Designed For:

 

  • Designed for marketers and content creators, such as writers or designers, who’d like to explore a range of tools and tactics to develop the specialized skills needed to generate brand awareness and increase authentic audience engagement.

  • Content marketers seeking to advance their skillset and career path.

ADDITIONAL INFORMATION:

Questions about our classes or certificates? Contact our department at 858-534-5760 or ahl@ucsd.edu.

APPLY NOW

There will be a $95 fee upon acceptance into the program

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