During this trying time, UC San Diego Extension remains committed to helping you achieve your goals. In an effort to help prevent the spread of COVID-19, we have transitioned all of our spring and summer courses to an online or hybrid format. Hybrid classes are fully online with live virtual class meetings each week using our Zoom conferencing system. Online classes will have pre-recorded lectures each week and guided assignments from the instructor.
Advance your career and broaden your skillset by developing strategic storytelling skills when you complete the Content Marketing Certificate program of study. Content Marketing is defined as the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and targeted audience to drive profitable customer action. Well-developed content is the heart of a successful marketing campaign. Leveraging the concept that “education is the best marketing,” you will learn how to attract and retain your audience, and increase ROI (return-on-investment) through the planning, development and evaluation of valuable and accessible content in this program.
Format
In-Class & Online
Online options vary by quarter and specialization.
Est. Cost
$3,870
Early enrollment discounts can reduce cost. Textbooks/materials separate.
Duration
9 - 18 months
Varies by student and courses taken per quarter.
What You Will Learn:
How to examine current professional and consumer trends in content creation, measurement, distribution and general media aesthetics.
How to create content for a variety of industries and platforms.
The art of planning and crafting targeted content for high-impact campaigns.
How to engage with compelling communication for current and prospective customers.
Content Management Systems (CMS), and how to measure, analyze, and report on performance against key indicators (KPIs).
This Program Is Designed For:
Designed for marketers and content creators, such as writers or designers, who’d like to explore a range of tools and tactics to develop the specialized skills needed to generate brand awareness and increase authentic audience engagement.
Content marketers seeking to advance their skillset and career path.
ADDITIONAL INFORMATION:
Questions about our classes or certificates? Contact our department at 858-534-5760 or unex-digital@ucsd.edu.
There will be a $95 fee upon acceptance into the program
From the 'Apply Now' button, login to your student account, complete the online application, and pay the application fee if applicable. It is preferable that you create an account before proceeding if you have not already done so.
Candidates are encouraged to apply in the certificate program as early as possible to take advantage of program benefits. See Certificate FAQs for more information.
Arts, Humanities, Languages & Digital Arts. Call 858-534-5760 or Email: ahl@ucsd.edu
Basic knowledge of Mac or Windows OS is required. 1-2 years of previous experience in marketing is recommended.
UX Designer Design Lab UC San Diego
Director of Cultural Tourism SD Tourism Authority
Director of Marketing Omni La Costa
Associate Professor, Cognitive Sciences Design Lab UC San Diego
VP Social Media & Influencer Marketing Zen Media
Founder & Managing Director Hank Films
Digital Marketing/SEO Strategist CindyT Consulting
President Olive Creative Strategies
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