Conversion Rate Optimization

This advanced course examines the processes needed to improve your websites conversion rates. Students will learn to analyze page performance and user behavior to identify areas of improvement for optimizing conversion rates.  Explore different approaches in design for needed for mobile and desktop interfaces. Gain the knowledge needed to identify Key Performance Indicators (KPI) meaningful to your organization and use data to understand conversion drivers.  Topics include: Heat maps, AB testing, page speed, user testing and much more.

Learning Objectives:

• Determine which pages require immediate optimization
• Know how to perform visitor research and build an optimization plan for increasing lead-to-customer conversion rates
• Learn to optimize a website’s functionality and landing page experiences through quantitative and qualitative testing
• Know how to build, design, A/B test, develop and analyze improvements to sign-up funnels and acquisition flows in all platforms and marketing channels

Course Number: BUSA-40954
Credit: 3.00 unit(s)

+ Expand All

1/13/2022 - 3/10/2022

$695

Live Online

Cancelled

• SECTION ID:

  160920

• CLASS TYPE:

  Synchronous web-based class meetings that are scheduled to meet online at published times (time/date).

• INSTRUCTOR:
  

  Bush, Alan, VP of Strategy at Ignite Visibility

  Alan Bush is certified in advanced search engine marketing strategies by Search Engine World. He is an internet marketing strategist working on SEO with the latest optimization, content distribution, influencer outreach as well as search engine marketing techniques and strategies in conjunction with web analytics and social media marketing. Bush is also a public speaker, panelist, co-creator and co-host of two premiere internet marketing podcasts that have received international attention. Since 2014, he has been an Extension instructor of SEO and marketing, providing hands on teaching of basic and advanced methods of SEO, including proper website architecture, code optimization, link earning techniques, content marketing strategies, as well as social media, local SEO and white hat ver...Read More

• TEXTBOOKS:

  No textbook required.

• POLICIES:

  No refunds after: 1/20/2022.
  

• NOTE:

  This is an approved elective for the Search Engine Optimization certificate. This is a live online section that will held via Zoom. Information on access to the live Zoom session will be provided in Canvas on the start date of the course.

DATE	DAY	START	END	LOCATION
1/13/2022	Thu	6:00 p.m.	9:00 p.m.
1/20/2022	Thu	6:00 p.m.	9:00 p.m.
1/27/2022	Thu	6:00 p.m.	9:00 p.m.
2/3/2022	Thu	6:00 p.m.	9:00 p.m.
2/10/2022	Thu	6:00 p.m.	9:00 p.m.
2/17/2022	Thu	6:00 p.m.	9:00 p.m.
2/24/2022	Thu	6:00 p.m.	9:00 p.m.
3/3/2022	Thu	6:00 p.m.	9:00 p.m.
3/10/2022	Thu	6:00 p.m.	9:00 p.m.