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Digital Marketing

Specialized Certificate

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About the Digital Marketing Program

The Specialized Certificate in Digital Marketing gives students the training needed to become a skilled professional in the marketing field. This program is designed to provide practical knowledge in digital, content, social, mobile, and data-driven marketing, enabling participants to meet the digital marketing challenges of businesses and organizations. Gain a comprehensive understanding of the digital marketing ecosystem and the core channels within it. Students use a range of tools and resources to gain a proficiency in campaign development, analytics and reporting, content creation, and digital strategy for a variety of industries and platforms. Students will learn how to incorporate web analytics data to shape future digital plans.

To view a sample lecture from our Digital Marketing Analytics course by instructor David Salcido, check out the video below.

For more information: Maurice Nelson at 858-246-5837 or MktgProgram@ucsd.edu

  • Develop an understanding of the digital marketing ecosystem its various channels
  • Learn how to create an effective digital marketing strategy
  • Develop knowledge to create and sustain digital marketing campaigns
  • Create engaging and effective content for various online marketing channels
  • Utilize SEM tools to drive more traffic to your website
  • Understand how to use social media platforms, blogging, video, and email marketing
  • Gain insight on how to use tools and approaches to measure and evaluate the effectiveness of digital marketing campaigns
  • Individuals looking for an entry-level job in digital marketing.
  • Marketing professionals seeking new skills or advancement.
  • Mid-level marketing professionals seeking to modernize their skill set.
  • Business professionals or non-profit employees who oversee the marketing function for their organization.
Format: In-Person, Online, Live Online

Options vary by quarter.

Estimated Cost: $3,289

Cost may vary due to elective course selection.

Duration: 6 - 12 Months

Varies by student and courses taken per quarter.

Contact
Department
Business, Professional & Legal Programs
Phone
858-246-5837
Email
MktgProgram@ucsd.edu

Courses

Delivery Method
Show Legend
  • Live Online
  • In-Person
  • Online
  • Hybrid
  • Number of courses: 3 required courses and 2 elective courses
  • Total units required: 14

Digital MarketingBUSA-40879

Units: 3.00

$570-$595

The cornerstone of every targeted marketing plan should be a digital marketing strategy. Students in this course will explore the development, production and implementation of digital-marketing delive...

Typically Offered:

Fall, Winter, Spring, Summer

Content MarketingBUSA-40880

Units: 3.00

$570-$595

Content marketing is defined as the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target a...

Upcoming Start Dates:
Typically Offered:

Fall, Winter, Spring, Summer

Digital Marketing AnalyticsBUSA-40924

Units: 3.00

$595

Audiences are spending more of their time online and in response, marketers are spending more of their resources there. With a seemingly limitless sea of options as to where to be present online, how ...

Upcoming Start Dates:
Typically Offered:

Fall, Winter, Spring, Summer

(Choose Two)

Social Media MarketingBUSA-40700

Units: 3.00

$595

The marketing world is rapidly changing, and so are the methods being used to reach out to and interact with customers. While traditional print media remains relevant, media channels such as Twitter, ...

Upcoming Start Dates:
Typically Offered:

Fall, Winter, Spring, Summer

Search Engine Optimization (SEO) and MarketingCSE-41157

Units: 3.00

$670-$695

In our current information age, Search Engine Optimization (SEO) is a method of marketing used by companies world-wide and is one of the most successful and cost-effective ways of obtaining business t...

Upcoming Start Dates:
Typically Offered:

Fall, Winter, Spring, Summer

SEO Tools and AnalyticsBUSA-40952

Units: 3.00

$695

This advanced course explores the tools and approaches used to measure and evaluate the effectiveness of SEO efforts; this includes how to track rankings, conduct keyword searches, track growth, build...

Upcoming Start Dates:
Typically Offered:

Fall, Winter, Spring, Summer

Paid Search (PPC)BUSA-40947

Units: 3.00

$570

Paid Search is also known as Pay-Per-Click (PPC) or Search Engine Marketing (SEM). This is a keyword, image, or even a video-based digital advertising discipline that is one of the hallmarks of a wel...

Upcoming Start Dates:
Typically Offered:

Fall, Winter, Spring, Summer

Behavioral EconomicsENVR-40012

Units: 2.00

$550

Behavioral economics is the science of how and why people make the decisions they do. It s the study of what truly motivates us in the choices we make as consumers to the biases that affect our beha...

Upcoming Start Dates:
Typically Offered:

Fall, Winter, Spring

Influencer MarketingBUSA-40935

Units: 2.00

TBD

Throughout history, influential people have driven pop culture and impacted individual perceptions and behaviors from politics and religion to business and personal choices. Influence is now democrat...

Upcoming Start Dates:
Typically Offered:

Fall, Spring

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Learning Formats

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Hybrid In-class
Traditional in-person class meetings at one of our campus locations with access to our online learning portal, "Canvas." Classes typically meet one evening a week, so working professionals can attend without having to take time off from work. Schedules can vary, so be sure to check the schedule before enrolling.

Live Online
Fully online instructor-led training using live virtual class meetings via Zoom conferencing system.

Online
Fully online Instructor-led training on your schedule with no set meeting times. Lectures are pre-recorded and your instructor will set weekly discussion topics to help you engage with the content and share meaningful experiences.

Note: Not all formats may be available every quarter.

Conditions for Admission

UC San Diego Extension programs are designed to best serve college-prepared working professionals. Although programs are open to all adult learners, where program capacity is limited, applicants with this profile will receive preference for admission.

San Diego Workforce Partnership

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The San Diego Workforce Partnership's Income Share Agreement (ISA) is a new and innovative option to finance your education. UC San Diego Extension proudly serves as the educational partner, deepening our commitment to serving critical lifelong learning and skill development, particularly to underrepresented individuals in the tech community.

Transfer to Online MBA Program

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Students who complete UC San Diego Extension's Digital Marketing Certificate are eligible to receive a 9-semester credit block applied towards Antioch University's online Master of Business Administration Program. View Transfer Course Requirements.

Learn More

Advisory Board

Nancy Dynan

VP Marketing

prAna Living

Beth Lynch

IMS Consultant

Entravision

Neal Manowitz

VP Sales and Marketing

Sony Electonics

Kirsty Nunez

President

Q2 Insights, Inc.

Kenneth Wilbur, M.A., Ph.D

Assistant Professor, UCSD Rady School of Management

UC San Diego

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There is no fee when applying to this program. Students will be required to pay a $95 certificate fee upon enrollment into the program after acceptance.