Build a lasting impression online for your business or personal brand through marketing, design, and social media
There will be a $60 fee upon acceptance into the program
Find out more about the program in a free, online information session.
Explore the Digital Arts! This free, twenty minute on-demand information session is for those interested in learning more about our Professional Certificate in Digital Media Content Creation. Get an inside look at our courses and also explore the Blackboard online Learning Management System! In this online information session, we will review certificate program details and requirements, skills needed to succeed, and links to useful resources. This brief information session is available for access throughout the quarter. Learn what the Digital Arts can do for you!
All 21 units are required.
In today's media environment, it is essential for content creators to be comfortable working with many types of media. In this course, students will examine current professional and consumer trends in digital content creation and social media, following both the technological and theoretical advances that have disrupted mediums such as print, television, and film. This course is part of our certificate in Digital Media Content Creation, which provides newcomers and veterans in writing, marketing, corporate communications, graphic design, and journalism with the comprehensive set of skills necessary to produce many different types of digital media.
This fast-moving, hands-on course prepares students to advance into various fields of digital media content creation using the latest software applications and concepts. Learning terminology, file management, file formats, resolution and page layout as they relate to visual communication for the web. Typography, user interface design, and use of color will be discussed.
Learn to manage a freelance digital media business. Students will learn how to develop a business model for their freelance enterprise, understand small business accounting, identify and research potential markets, and create a portfolio website for marketing their services. Students will also gain an understanding of digital media distribution methods, media trends, and legal considerations such as intellectual property rights and payment for services.
Learn the fundamentals of news and feature writing, from developing story ideas to cultivating sources and crafting and structuring compelling news and feature stories. This course introduces students to the history, ethics and elements of journalism and feature writing. You will explore and begin to use emerging web tools used for writing and reporting online and will also explore principles relating to libel and journalistic ethics.
The ability to edit your own written work is a skill that's highly valued by employers and publishers. Whether your job or hobby is to create blog content, feature articles, or marketing copy, it is essential that you be able to organize your thoughts in logical, clear, and engaging ways. Upon completion of this course, students will be able to recognize good writing, critique their own work, write clean copy, and edit content for optimal readability. Students will create a portfolio site as part of this course.
Develop competence and confidence as a photographer while mastering camera operation (aperture, shutter speed and ISO). Learn basic design and composition rules to capture more compelling images and study fundamental photographic principles with industry experts. Take part in weekly shooting assignments and demonstrations, discussions, and class critiques to help make the most of digital imaging technology. Class includes an introduction to Adobe Lightroom that focuses on digital workflow including image management, types of files, image exports, how to make basic adjustments, and file resolution.
all required courses and two electives must be completed first.
This course provides in-depth feedback to students as they polish the website or blog portfolio that they have been developing throughout the Digital Media Content Creation Professional Certificate program. This course includes online coursework and portfolio building, online meetings with the instructor, as well as email dialogue.
A minimum of 6 units is required from any of the following categories.
An introduction to Adobe Photoshop, the imaging software application used by professional graphic artists to create and modify images for use in print and web media. This graphic design training course includes topics about working with the tools and user interface, working with selections, retouching, correcting, and enhancing photographs, layer basics, masking, compositing, preparing files for the web, and more. Students learn through hands-on practice and a series of creative projects.
Advance your Photoshop skills. Using your own photographs, students will learn to effectively perform many of the image enhancements that could previously be accomplished only in the darkroom. Topics include advanced selections, masks, retouching, adjustment layers, portrait enhancements, perspective effects, and camera RAW. In this graphic design training course, efficiency techniques as well as color theory for print and screen will be explained, demonstrated and discussed.
Learn the industry-standard professional vector drawing program Adobe Illustrator. In this graphic design training course, students will gain practical experience with Illustrator's precision drawing and transformation tools for creating and editing Bézier curves, color, gradients, gradient mesh, patterns, transparency, type, layers, and more. Through a series of creative projects students will gain experience in using Illustrator to produce art for both print and web design.
A key course in learning the fundamentals of graphic design, this course introduces students to the principles of design and their application for print and web. Coursework will cover design fundamentals including gestalt design theory, color theory, typography and hierarchy, and imagery resulting in the successful integration of design concepts. Students will learn about print production and file format and management and their effect on both printed and digital/web projects. In this graphic design training course, gain an introduction to the essential design techniques required for the production of professional work from both an aesthetic and technical standpoint. Students will work with Adobe Creative Suite design applications including InDesign, Illustrator, and Photoshop.
In this graphic design training course, students will explore applications of typography to achieve and improve upon effective visual communication. Students will apply techniques including layout, hierarchy, leading, tracking and font selection to design a variety of specific marketing, graphic design and web design needs. Coursework will incorporate student communication, presentation, and storytelling of design work. Students will work with Adobe Creative Suite design applications including Adobe Illustrator and Photoshop.
Learn to create digital illustrations and designs using Adobe Photoshop and the Wacom Intuos drawing tablet. The Intuos pen tablet combines Wacom’s finest pen capabilities with intuitive multi-touch gestures and gives you the precision and control you demand when using professional software and time-savers to speed your workflow. It's a versatile, unique, and fun tool that allows designers and enthusiasts to be creative in all new ways. In this course, students will learn how to use a digital stylus to create drawings, illustrations, and designs, how to navigate using the Intuos tablet, shortcuts, and more.
Designed to inspire intermediate photographers who are comfortable with the basics of photographic camera work (aperture, shutter speed, ISO). Take your work to the next level, both artistically and technically while participating in detailed demonstrations, hands-on exercises and constructive critiques. Discover your personal photographic style while photographing a variety of subjects under varying conditions. Explore different methods and types of photography including narrative photography, still life photography, histograms, color theory, portraiture, electronic flash basics, night time photography, time exposures and more.
Documentary photography is a powerful tool for telling a story, making a point or giving voice to people who have none. In this course, you will learn to document what you see with your photographs. By examining the work of respected documentary photographers, you will explore the boundaries of objective reporting while developing an awareness your own biases. Your photographs may be about a place— the San Diego River Valley; a topic that interests you— eating locally produced food or an issue that defines our times. Instruction includes demonstrations of field practice and weekly critiques of project photographs as well as a final group exhibition.
What story would you like to tell using the expressive medium of photography? Photographers share their vision or opinion with viewers on a particular issue (family, culture, conflict, celebration) using different approaches--showing a linear progression through space and time, layering meaning, or using metaphors and a "poetic approach". In this class, students will propose an idea and with the help of the instructor they will learn to capture their story visually. The class will culminate in a final project of multiple images that can be presented in various ways: incorporating text, mounted on a single board, or in a small book format.
Gain an understanding of Adobe’s CC / Premiere video editing software. In this course, students will learn how Adobe Premiere works, understand the basic principles of shooting and editing digital video, learn media management techniques, and practice time-based storytelling principles. Audio editing, color correction, and some advanced techniques will be covered. Students enrolled in this course will use their new skills to complete one project using Adobe Premiere.
In addition, this workshop style production class examines the new frontier of online publishing for film and video narratives and explores editing and compression techniques for online distribution. Through discussion and group critiques students will develop an effective language for describing their work, providing constructive critiques to their peers and collaborators, and analyzing time-based media works. This course will demand significant self-guided editing work outside of class time and a dedication to being available as crew member for all in-class shooting and editing projects.
An introduction to audio production techniques. In this course, students will learn to record and digitize sound and apply it for audio enhancement of their productions. Students will also learn how to produce audio effects and transitions. After completing the course, students will be able to identify basic types of microphones, set up mics to record voice, examine sound/image relationships to select suitable audio, match audio effects with specific visual images, use audio to create mood in transitions, integrate and adjust levels in mix of voice, effects and music, and more.
Learn Adobe After Effects, the digital motion graphics and compositing software used by professionals in filmmaking and television post-production. In this motion graphics training course, students will learn the basics of animation, visual effects compositing and use of titling in theatrical and broadcast graphics. Finishing techniques including image adjustment, color correction, and output settings for variety of media will be covered.
Understand the principles of Human Factors and User Interface Design, including theories of human-computer interaction, and design principles and standards. The course also focuses on user and task analysis (framing, establishing goals), field research methods (observation, interviewing, testing, documentation of personas, budgeting), usability testing and the UX process (task models user journeys, content requirements, wireframes), and more.
Students will gain a high level knowledge of the medium of the Web, including an overview of different technologies used in the web front and back end. During the course students will produce simple web page and will build foundational skills necessary to complete future course work in the certificate program. The class provides an overview of the topics and concepts needed to create not only a web page but also an overview of understanding the functional aspects of websites and other server-side components.
For more information about this program, please contact the program manager at
email@example.com or 858-534-9352.
In our current information age, Search Engine Optimization (SEO) is a method of marketing used by companies world-wide and is one of the most successful and cost-effective ways of obtaining business through a website property. Visibility in search engines can lead to better brand awareness and increased sales. Learn how to optimize your website for better positioning through search engines including Google, Yahoo, and Bing. This course covers the basics of how a website is structured, how search engines work, what they are looking for, choosing competitive keywords, writing content for your website, code optimization, link building, social media and some advanced optimization techniques. Students will learn how to effectively optimize a website, rewrite HTML code, choose competitive keywords, create copy and utilize images and other media, as well as build a successful linking plan for higher rankings in search engines.
Black Hat vs White Hat Tactics
Basic and advanced methods of search engine optimization (SEO) techniques to improve website visibility.
Learn how to optimize websites for better traffic performance on search engine rankings
Insight into successful digital marketing strategies
Tools and techniques for website marketing and SEO project management
Various online tools both free and paid will be reviewed in class.
For more information or questions, please contact firstname.lastname@example.org or 858 534-9352
Students will learn how to use Adobe InDesign to create reflowable and fixed-layout ebooks, interactive PDF files, and native apps which are intended for viewing on tablets and other mobile devices. We will look at various Adobe publishing solutions and other options. Students will learn how to produce ebooks with a navigational table of contents, animation, and other advanced features. Students will learn how to create interactivity including buttons and hyperlinks, slide shows, audio and video, panoramas, and images that can be panned and zoomed. We will discuss the rapidly evolving world of digital publishing and the designer’s role in this exciting new frontier.
The marketing world is rapidly changing, and so are the methods being used to reach out to and interact with customers. While traditional print media are still dominant, new media channels such as Twitter and Facebook are taking the marketing world by storm. Examine interactive marketing opportunities beyond websites, including blogs, vlogs (video blogs), forums, e-mail campaigns, social networking, communities, podcasts, mobile computing, and even virtual reality. In addition, study the implications of this “social media” marketing on customer loyalty and engagement. These new media allow consumers a greater public voice and role, creating numerous opportunities and ramifications for marketers as groups share, sell, and swap goods and information via the digital world.
Want to write a blog but you’re not sure where to start? Whether you want to become a blogger to build your platform as a writer, to earn additional income and blogging perks, or just to have fun – this class will teach you the skills you need. Learn the art of writing for an online audience, how to edit and insert blog photos, and how to use social media to draw readers to your blog. By the end of this course, participants will choose a blog niche and name, create a WordPress blog, and write four blog posts. Beginner and advanced writers are welcome. Participants should have basic computer software knowledge and Internet access. Bringing a laptop to class is helpful but not required.
Effective interviewing techniques translate to writing that is clear, lively, and – depending on the writer's mission – instructive or entertaining. This course will encompass all the integral components of the interviewing process, including preparation, one-on-one dynamics, comparing interview styles, how to take useful notes, asking the right questions, coaxing interesting quotes from interviewees and using quotes effectively in a feature story. Students will participate in interviewing and writing exercises in class and complete a major interview/writing assignment out of class.
Writing about food is actually quite dramatic — full of the senses, stories of the people involved, and full of “place” too. Everybody’s a food critic. However, becoming a good food writer demands a thorough understanding of the history, language and technique of cooking, and a true and individual voice, combined with the verbal skill to evoke memory and vivid sensuality from bare text. In a field this crowded, a mastery of subject and craft is essential to the writer's success.
In this workshop, students will explore an individual research topic on food, write a restaurant review, interview a restaurant owner or chef, and learn about new opportunities for expression.
Within you there dwells an innate sense of storytelling and a unique voice with which to tell your stories. In this course you will experiment with writing techniques to help you locate and refine the "natural music" of your own voice. You will also explore writing genres that make good story vehicles: personal narrative, fiction, memoir, creative nonfiction, monologue, and poetry. Through in-class exercises you will learn how to unearth the stories that want to be told, how to go beyond the facts to the truth, and how to turn real life into fiction. Later sessions include read and critique. Expect to fill pages and pages in your writer's notebook with poetic uprisings, story seedlings, character sketches, monologues and dialogues, and the frames and foundations for personal narratives.
Learn to write and edit for the thriving medium of our time. As more and more print publications go online, it's vital to understand the ins and outs of emerging media and technology. Learn how to edit for the particular needs of web development and design. Go beyond the basics to learn the relationship between text and search engine optimization, interactivity, meta tags and social media. Explore recent trends in Web 2.0, crowd sourcing and copyright. Your editing education is not complete until you have discovered the power of digital media.
Social media is great way to promote your editing business. Participating in online conversations about language can help readers see you as the professional you are. Learning strategies for using those conversations to build your reputation is vital to making social media marketing work. The key is to learn the basics of social media promotion specifically as an editor. Learn from the experts: marketing and editing professionals who’ve successfully used social media to create their brands. Discover the basic concepts of marketing, business writing, and social media marketing and how to apply it to your freelance business or job search. During this course, you will build a social media marketing plan that will guide your conversations from all over the web to your online marketing hub, where you can get clients interested in hiring you.
An introduction to science journalism (print, broadcast, online) and science writing (university public information, life sciences and technology industry communications, science policy writing, and informal education of science) with a focus on techniques and strategies to help an audience of general readers engaged with and understand scientific and technical information. Also covered are constraints that shape science news coverage, ethical issues that govern the reporting of scientific information, and the cultural place of science in society.
This is an advanced writing course designed to hone nonfiction skills through extensive writing, peer critiques, and in-depth reading. You will work on a science-writing project of your choice drawing on all the tools of research—interviews, the web, archives, scientific journals, and personal experience. Topics include finding and pitching story ideas, reporting, outlining and structuring the story, crafting ledes and making transitions between the story and its larger context.
From the 'Apply Now' button, login to your student account, complete the online application, and pay the application fee if applicable.
It is preferable that you create an account before proceeding if you have not already done so.
Candidates are encouraged to apply in the certificate program as early as possible to take advantage of program benefits.
See Certificate FAQs for more information.
Arts, Humanities, Languages & Digital Arts. Call 858-534-6731 or Email: email@example.com
Basic knowledge of English grammar, experience with graphic design software (Adobe Illustrator or Photoshop), and experience with website creation (WordPress, Tumblr, Blogger, Dreamweaver) is recommended. Students should also have a basic knowledge of computers (PC or Mac).
Please see the application for specific admission requirements for this program.
Although a college degree or professional experience in the field are not required, applicants with such experience may receive preference for admission when program capacity is limited.
Current UCSD students may be considered for admission depending on their academic and career focus and educational performance.
UC San Diego Extension
Department of Communication, UC San Diego
U-T San Diego
Voice of San Diego
Voice of San Diego
Law Offices of Linda S. McAleer
UC San Diego Extension
UC San Diego Extension
There will be a $60 fee upon
acceptance into the program
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