Directed Studies in Marketing

Apply all the skills you have learned throughout the Professional Certificate in Marketing by implementing a comprehensive marketing plan at a business or other organization. Choose a project tailored to your industry of interest and gain practical experience in marketing. Work with an advisor who will coach the project throughout the quarter. Elements of the project include: assessing client needs, developing solutions through a professional marketing plan, presenting to the client, and evaluating the impact of the recommendations.

Note: Open to certificate students only. Meetings arranged. All required courses must be completed prior to enrollment. Contact Fiona O'Donnell (fodonnel@ucsd.edu or 858-534-8139) for permission to enroll.

Course Number: BUSA-40836
Credit: 2.00 unit(s)