Research suggests that the most important aspect of a donor consistently giving to your organization is thanking them in a way that demonstrates impact to them. Our curriculum provides foundational tools to expand how you are thanking donors in a meaningful way. Explore how you can improve the quality of your relationship with your donors and increase support for your organization. Learn to discern the interests of individuals in your donor base. Develop appropriate fundraising strategies and plans for your donors including: ways of involving potential donors before and after donations, and providing ongoing recognition and opportunities for giving. Learn how many organizations implement donor recognition activities that demonstrate impact; bring donors closer to the initiatives they are making possible; and how they confirm that the organization is fulfilling its responsibility to utilize funding as the donor intended.
Course Number: BUSA-40930
Credit: 2.00 unit(s)
Related Certificate Programs: Fundraising and Development
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6/30/2020 - 8/4/2020