Donor Relations and Stewardship

For every new donor making a gift to a charity, one stops giving. Research suggests poor retention among donors is attributed to limited gift acknowledgment and a lack of consistent efforts to communicate  measurable results. 
Donor Relations and Stewardship examines how charities can improve relationships for retained and upgraded giving and expand mission impact. The course explores the four key pillars of donor relations including gift acceptance, acknowledgement, recognition and stewardship viewed through the lens of Penelope Burk’s Donor Centered Fundraising.
Explore communication and relationship building strategies to support improved resonance and engagement with key stakeholders. As part of the course, students are provided an experiential look at the benefits of gratitude, an evidence based fundraising practice, along with tools to support communication, recognition and stewardship plans.  

Learning Objectives

• Understanding of donor relations, and the importance of stewardship in the donor cycle
• Demonstration of key theories and principles of donor experience
• Application of the four pillars of donor relations

Required textbook:
Donor Centered Fundraising 2nd
by Penelope Burk
ISBN / ASIN: 9780968797853

Enter code UCSDstudent at checkout to get a $30 off reserved to UCSD students: DONOR CENTERED FUNDRAISING - Cygnus Applied Research (cygresearch.com)



Full participation in Donor Relations and Stewardship is applicable for 20 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Note: 
Although you can take any course in any order we recommend you start from the required course Introduction to Fundraising and Development. If you are not interested in pursuing the Professional Certificate in Fundraising and Development you can enroll in any single class.

Enroll in our free online Fundraising and Development Information Session HERE to learn how our fully online Fundraising and Development Certificate and career services can help you shape your career plans.

For questions, please contact the Program Manager at FRDevProgram@ucsd.edu.

 

Course Number: BUSA-40930
Credit: 2.00 unit(s)
Related Certificate Programs: Fundraising and Development

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7/15/2024 - 8/23/2024

$425

Online

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• SECTION ID:

  181835

• CLASS TYPE:

  Online Asynchronous.
  
  This course is entirely web-based and to be completed asynchronously between the published course start and end dates. Synchronous attendance is NOT required.
  You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.

• INSTRUCTOR:
  

  Cole, Margaret “Peggy”, Director of Philanthropy at Arbor Hospice

  Peggy Cole has over 35 years of experience working in the non-profit sector , including in the areas of fund development, non-profit start-up and management, program development, volunteer training, coalition-building, and teaching.  She has a deep understanding of the issues of poverty, homelessness, immigration, health care, intellectual and developmental disability, and illiteracy.   Since 2004, Peggy has led efforts in Southeast Michigan that have raised millions of dollars in support for non-profit organizations.  Her fund development work has included the management of five capital and endowment campaigns; major gift work; event planning; annual fund work; grant writing; and communications .   Currently, Peggy serves as the Director of Philanthropy a...Read More

• TEXTBOOKS:

  REQUIRED

  Donor Centered Fundraising 2nd
  by Penelope Burk
  ISBN / ASIN: 9780968797853

  You may purchase textbooks via the UC San Diego Bookstore.

• POLICIES:

  No refunds after: 7/23/2024.
  

• NOTE:

• DATE & LOCATION:

  7/15/2024 - 8/23/2024
  extensioncanvas.ucsd.edu
  You will have access to your course materials on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.