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Essentials of Entrepreneurship provides an introduction to critical knowledge and skills related to innovation and entrepreneurship. In this course, you will discover new ways of thinking, learn to drive innovative initiatives, and approach business challenges with a fresh perspective.  By the end of the course, you will be able to understand the principles and methods of idea generation and development.

Using a "flipped classroom" format, you'll be able to watch video lectures online prior to the in-class session.  Class time is used for deeper dives using exercises and activities for a more experiential approach.

Learning Outcomes
  • Understand design thinking and ideation;
  • Understand business models and connect innovation and entrepreneurial initiatives to organization objectives and goals;
  • Develop knowledge and skills to use Lean Startup methodology in customer development and discovery
  • Understand how to communicate, finance, or market a new idea, product, or initiative.

Earn a Certificate of Completion

Participants who attend 7 out of 9 of the sessions will earn a certificate of completion.


NOTE: Under the university's guidelines for Spring Quarter, this course will be delivered online at least through May 10, 2020. Livestreamed sessions will take place on the dates listed below, 5:00-7:00 PM.

Spring 2020

  • April 2 - Introduction to Design Thinking
  • April 9 - Business Modeling
  • April 16 - Customer Discovery and Development
  • April 23 - Financing Your Startup
  • April 30 - Building Your Team
  • May 7 - Intellectual Property
  • May 14 - Social Innovation
  • May 21 - Storytelling
  • May 28 - Pitching Your Idea

Meet the Instructor:

Greg Horowitt is a serial entrepreneur, investor, author, and innovation systems architect. He currently is a Managing Director of Jun Capital as well as a member of the Society of Kauffman Fellows. He is the Director of Innovation at the University of California, San Diego, and also serves as an adjunct lecturer at Stanford University. He has spent 25+ years working in startups, venture capital, and is one of the pioneers in the field of innovation ecosystems. Greg is the co-author of the bestselling book, The Rainforest: The Secret to Building the Next Silicon Valley and is a trusted advisor to such notable organizations as the US State Department, Aspen Institute, University of California, World Bank, and Inter-American Development Bank, in addition to his role as a Senior Fellow with the Global Federation of Competitiveness Councils. He has worked in several executive and investment roles including a Berkshire Hathaway operating company, and continues his work today as an investor, advisor, and board member of multiple entrepreneurial startups.

Information for UC San Diego Affiliates (Students, Faculty, and Staff)

This course is FREE for students, faculty, and staff of UC San Diego. To request complimentary enrollment, please contact Nathan Owens at and provide your student or employee ID number.

For students, this course is co-curricular record (CCR) approved. To receive CCR credit, you must complete 7 of 9 sessions.


Course Number: BUSA-40962
Credit: 2.00 unit(s)