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Essentials of Entrepreneurship & Innovation provides an introduction to critical knowledge and skills related to creating new business and product ideas. In this course, you will discover new ways of thinking, learn to drive innovative initiatives, and approach business challenges with a fresh perspective. By the end of the course, you will be able to understand the principles and methods of idea generation and development.

Learn How to Think, Not What to Think

Are you a Creative, Disruptor, Manager, Individual Contributor, Changemaker, or...? Whether you are creating something new or want to improve processes in business, projects, or development, this course gives you the tools to view problems in a different way, validate solutions with customer discovery, and pitch ideas to stakeholders.

Hear more about the course from the instructor, Greg Horowitt:

Excerpted from the Five Stages of Design Thinking & Entrepreneurship webinar, November 19, 2020.

Learning Outcomes
  • Understand design thinking and ideation;
  • Understand business models and connect innovation and entrepreneurial initiatives to organization objectives and goals;
  • Develop knowledge and skills to use Lean Startup methodology in customer development and discovery;
  • Understand how to communicate, finance, or market a new idea, product, or initiative.

Course Topics

Each class session covers a different aspect of the journey to creating a new venture. Several guest lecturers will join the instructor to share their experience and knowledge on particular topics.

  • Introduction to Design Thinking
  • Business Modeling
  • Customer Discovery and Development
  • Financing Your Startup
  • Building Your Team
  • Intellectual Property
  • Social Innovation
  • Storytelling
  • Pitching Your Idea

Flexible Format

All in-class lectures will be live streamed online, allowing students the option to chose whichever format is most convenient for them. Recordings of the lectures will also be made available afterwards for reference or for any students who were not able to attend.

Earn an Award of Completion

Participants who attend 7 out of 9 of the sessions will earn an award of completion.

Meet the Instructor:

Greg Horowitt is a serial entrepreneur, investor, author, and innovation systems architect. He currently is a Managing Director of Jun Capital as well as a member of the Society of Kauffman Fellows. He is the Director of Innovation at the University of California, San Diego, and also serves as an adjunct lecturer at Stanford University. He has spent 25+ years working in startups, venture capital, and is one of the pioneers in the field of innovation ecosystems. Greg is the co-author of the bestselling book, The Rainforest: The Secret to Building the Next Silicon Valley and is a trusted advisor to such notable organizations as the US State Department, Aspen Institute, University of California, World Bank, and Inter-American Development Bank, in addition to his role as a Senior Fellow with the Global Federation of Competitiveness Councils. He has worked in several executive and investment roles including a Berkshire Hathaway operating company, and continues his work today as an investor, advisor, and board member of multiple entrepreneurial startups.

Information for UC San Diego Affiliates (Students, Faculty, and Staff)

The registration fee for UC San Diego students, faculty, and staff is $50. To request the discount code, please contact Nathan Owens at and provide your student or employee ID number.

For students, this course is co-curricular record (CCR) approved. To receive CCR credit, you must complete 7 of 9 sessions.

Information on UC San Diego's COVID-19 Policy

The following resources provide information on how UC San Diego is addressing COVID under its Return to Learn plan and the University of California policy for in-person instruction. Those attending the course on campus will be required to follow these guildelines.  Note that these policies may change depending on the health situation.

Course Number: BUSA-40962
Credit: 2.00 unit(s)

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