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Essentials of Entrepreneurship & Innovation provides an introduction to critical knowledge and skills related to creating new business and product ideas. In this course, you will discover new ways of thinking, learn to drive innovative initiatives, and approach business challenges with a fresh perspective. By the end of the course, you will be able to understand the principles and methods of idea generation and development.

Learn How to Think, Not What to Think

Are you a Creative, Disruptor, Manager, Individual Contributor, Changemaker, or...? Whether you are creating something new or want to improve processes in business, projects, or development, this course gives you the tools to view problems in a different way, validate solutions with customer discovery, and pitch ideas to stakeholders.

Hear more about the course from the instructor, Greg Horowitt:

Excerpted from the Five Stages of Design Thinking & Entrepreneurship webinar, November 19, 2020.

Learning Outcomes
  • Understand design thinking and ideation;
  • Understand business models and connect innovation and entrepreneurial initiatives to organization objectives and goals;
  • Develop knowledge and skills to use Lean Startup methodology in customer development and discovery;
  • Understand how to communicate, finance, or market a new idea, product, or initiative.

Course Topics

Each class session covers a different aspect of the journey to creating a new venture. Several guest lecturers will join the instructor to share their experience and knowledge on particular topics.

  • Introduction to Design Thinking
  • Business Modeling
  • Customer Discovery and Development
  • Financing Your Startup
  • Building Your Team
  • Intellectual Property
  • Social Innovation
  • Storytelling
  • Pitching Your Idea

Flexible Format

All in-class lectures will be live streamed online, allowing students the option to chose whichever format is most convenient for them. Recordings of the lectures will also be made available afterwards for reference or for any students who were not able to attend. 

Winter Quarter Registration Deadlines

Students who want to attend lectures in person on the UC San Diego campus must register for the In-Class section and provide proof of their COVID-19 vaccination per campus policy (see below). Enrollment for the Winter Quarter In-Class section will close on December 13, 2021 to ensure enough time for verification of students' vaccination status before the corse starts on January 5, 2022.

Enrollment for the Live Online format will remain open until January 3, 2022 to accomdate those who prefer the online format or were not able to meet the September 6th deadline for the In-Class section.  Those enrolled in the Live Online section will not be able to attend in-person classes on campus.

Earn an Award of Completion

Participants who attend 7 out of 9 of the sessions will earn an award of completion.

Meet the Instructor:

Greg Horowitt is a serial entrepreneur, investor, author, and innovation systems architect. He currently is a Managing Director of Jun Capital as well as a member of the Society of Kauffman Fellows. He is the Director of Innovation at the University of California, San Diego, and also serves as an adjunct lecturer at Stanford University. He has spent 25+ years working in startups, venture capital, and is one of the pioneers in the field of innovation ecosystems. Greg is the co-author of the bestselling book, The Rainforest: The Secret to Building the Next Silicon Valley and is a trusted advisor to such notable organizations as the US State Department, Aspen Institute, University of California, World Bank, and Inter-American Development Bank, in addition to his role as a Senior Fellow with the Global Federation of Competitiveness Councils. He has worked in several executive and investment roles including a Berkshire Hathaway operating company, and continues his work today as an investor, advisor, and board member of multiple entrepreneurial startups.

Information for UC San Diego Affiliates (Students, Faculty, and Staff)

The registration fee for UC San Diego students, faculty, and staff is $50. To request the discount code, please contact Nathan Owens at and provide your student or employee ID number.

For students, this course is co-curricular record (CCR) approved. To receive CCR credit, you must complete 7 of 9 sessions.

Information on UC San Diego's COVID-19 Policy

Under the Return to Learn plan, all those attending in-person instruction fmust provide proof of vaccination. Those who are not about to provide confirmation or have not obtained a medical excemption/deferal will not be allowed to attend class on campus. However, they may continue to participate in this course via the online format. 

For more information about how to comply with the vaccine requirement or to seek an exception/deferal, please visit the Return to Learn website. 

Course Number: BUSA-40962
Credit: 2.00 unit(s)

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