Futures: Elements of Marketing

This course will focus on integrated marketing communications and explore the building blocks of effective marketing programs and campaigns. High school students will learn how to incorporate effective marketing tools into their careers and the strategies of their organizations by learning best practices from case studies. We will also discuss marketing career options. Students will gain experience in a variety of industry sectors and will develop the basics of a marketing plan for a company of their choice.

This course is part of the Business Management for High Schoolers program.

Course Number: BUSA-90018
Credit: 3.00 unit(s)

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1/4/2021 - 3/8/2021

$395

Online

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• SECTION ID:

  148410

• CLASS TYPE:

  Online Asynchronous.
  
  All instruction and course materials delivered and completed online between the published course start and end dates.

• INSTRUCTOR:
  

  Huang, Kelly C, Management Consultant MBA, Harvard Business School Computer Engineering and Economics, Brown University

  Kelly is a senior executive coach, facilitator and trainer in strategic marketing and leadership. She has over 20 years of teaching, marketing executive, and management consulting experience, with an inclusive teaching style that has led to key learning outcomes for students and leaders. Kelly started her career in sales and marketing at IBM and then moved to business development at Monsanto. At both organizations, Kelly created strategic partnerships with customer and channel partners and consistently contributed to the bottom line. Kelly has also leveraged the management insights and thought leadership developed at Harvard Business Publishing (HBP) to roll out online leadership training programs for first time managers. Kelly is active in the San Diego start up community as a m...Read More

• TEXTBOOKS:

  REQUIRED

  Essentials of Marketing (Looseleaf) 17th
  by
  ISBN / ASIN: 9781264024063

  You may purchase textbooks via the UC San Diego Bookstore.

• POLICIES:

  1st meeting mandatory.
  Early enrollment advised.
  No UCSD parking permit required.
  No visitors permitted.
  Pre-enrollment required.
  No refunds after: 12/28/2020.
  

• NOTE:

  This course is open to high school students and their parents.

• DATE & LOCATION:

  1/4/2021 - 3/8/2021
  extensioncanvas.ucsd.edu
  You will have access to your course materials on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.

1/9/2021 - 4/3/2021

$395

In-class

San Diego

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• SECTION ID:

  148532

• CLASS TYPE:

  This is a traditional classroom setting.
  
  All instruction, lectures, class meetings and course materials are delivered in-person according to published location, dates and times.

• INSTRUCTOR:

  Hicks, Lyndon

• TEXTBOOKS:

  No information available at this time.

• POLICIES:

  1st meeting mandatory.
  Early enrollment advised.
  No UCSD parking permit required.
  No visitors permitted.
  Pre-enrollment required.
  1st no meeting date: 1/16/2021.
  2nd no meeting date: 2/13/2021.
  3rd no meeting date: 3/27/2021.
  No refunds after: 1/2/2021.
  

• NOTE:

  This course is open to high school students and their parents.

DATE	DAY	START	END	LOCATION
1/9/2021	Sat	9:00 a.m.	12:00 p.m.	Room 302, UCSD Extension University City Center, 6256 Greenwich Dr., San Diego
1/23/2021	Sat	9:00 a.m.	12:00 p.m.	Room 302, UCSD Extension University City Center, 6256 Greenwich Dr., San Diego
1/30/2021	Sat	9:00 a.m.	12:00 p.m.	Room 302, UCSD Extension University City Center, 6256 Greenwich Dr., San Diego
2/6/2021	Sat	9:00 a.m.	12:00 p.m.	Room 302, UCSD Extension University City Center, 6256 Greenwich Dr., San Diego
2/20/2021	Sat	9:00 a.m.	12:00 p.m.	Room 302, UCSD Extension University City Center, 6256 Greenwich Dr., San Diego
2/27/2021	Sat	9:00 a.m.	12:00 p.m.	Room 302, UCSD Extension University City Center, 6256 Greenwich Dr., San Diego
3/6/2021	Sat	9:00 a.m.	12:00 p.m.	Room 302, UCSD Extension University City Center, 6256 Greenwich Dr., San Diego
3/13/2021	Sat	9:00 a.m.	12:00 p.m.	Room 302, UCSD Extension University City Center, 6256 Greenwich Dr., San Diego
3/20/2021	Sat	9:00 a.m.	12:00 p.m.	Room 302, UCSD Extension University City Center, 6256 Greenwich Dr., San Diego
4/3/2021	Sat	9:00 a.m.	12:00 p.m.	Room 302, UCSD Extension University City Center, 6256 Greenwich Dr., San Diego