Course 2 in Business Management for High Schoolers
This course will focus on integrated marketing communications and explore the building blocks of effective marketing programs and campaigns. High school students will learn how to incorporate effective marketing tools into their careers and the strategies of their organizations by learning best practices from case studies. We will also discuss marketing career options. Students will gain experience in a variety of industry sectors and will develop the basics of a marketing plan for a company of their choice.
This course is part of the Business Management for High Schoolers program.
Course Number: BUSA-90018
Credit: 3.00 unit(s)
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Online Asynchronous.All instruction and course materials delivered and completed online between the published course start and end dates.
Huang, Kelly C, Management Consultant
MBA, Harvard Business School
Computer Engineering and Economics, Brown University
Kelly is a senior executive coach, facilitator and trainer in strategic marketing and leadership. She has over 20 years of teaching, marketing executive, and management consulting experience, with an inclusive teaching style that has led to key learning outcomes for students and leaders.
Kelly started her career in sales and marketing at IBM and then moved to business development at Monsanto. At both organizations, Kelly created strategic partnerships with customer and channel partners and consistently contributed to the bottom line. Kelly has also leveraged the management insights and thought leadership developed at Harvard Business Publishing (HBP) to roll out online leadership training programs for first time managers.
Kelly is active in the San Diego start up community as a m...Read More
Essentials of Marketing (Looseleaf) 17thby ISBN / ASIN: 9781264024063
You may purchase textbooks via the UC San Diego Bookstore.
1st meeting mandatory. Early enrollment advised. No UCSD parking permit required. No visitors permitted. Pre-enrollment required. No refunds after: 12/28/2020.
This course is open to high school students and their parents.
DATE & LOCATION:
1/4/2021 - 3/8/2021extensioncanvas.ucsd.eduYou will have access to your course materials on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.
There are no sections of this course currently scheduled. Please contact the Pre-College Programs department at 858-534-0804 or email@example.com for information about when this course will be offered again.
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