Futures: Elements of Marketing

This course will focus on integrated marketing communications and explore the building blocks of effective marketing programs and campaigns. High school students will learn how to incorporate effective marketing tools into their careers and the strategies of their organizations by learning best practices from case studies. We will also discuss marketing career options. Students will gain experience in a variety of industry sectors and will develop the basics of a marketing plan for a company of their choice.

This course is part of the Business Management for High Schoolers program.

Course Number: BUSA-90018
Credit: 3.00 unit(s)

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1/3/2022 - 3/14/2022

$350

Online

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• SECTION ID:

  156583

• CLASS TYPE:

  Online Asynchronous.
  
  All instruction and course materials delivered and completed online between the published course start and end dates.

• INSTRUCTOR:
  

  Gutierrez, Juan

  Juan earned an MBA with an emphasis in Marketing and Analytics from Syracuse University’s Whitman School of Management. He also holds a BA from Grand Canyon University, where he graduated Summa Cum Laude. Juan is currently an instructor for the Consumer Finance program on the Viejas Indian Reservation and teaches Elements of Marketing, Organizational Behavior and Business Decision Making courses for the Futures program at the UC San Diego Extension. Juan is employed at TD Ameritrade Institutional in San Diego, California. He currently hold the FINRA Series 7, 63 and SIE, and has a professional-level understanding of the financial services industry. Juan previously worked for Costco Wholesale, where he touched almost every aspect of operations. He served four years as an active...Read More

• TEXTBOOKS:

  REQUIRED

  Essentials of Marketing 17th
  by Perreault Cannon McCarthy
  ISBN / ASIN: 9781260260373

  You may purchase textbooks via the UC San Diego Bookstore.

• POLICIES:

  Early enrollment advised.
  No UCSD parking permit required.
  No visitors permitted.
  Pre-enrollment required.
  No refunds after: 12/27/2021.
  

• NOTE:

• DATE & LOCATION:

  1/3/2022 - 3/14/2022
  extensioncanvas.ucsd.edu
  You will have access to your course materials on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.