The Professional Certificate in Marketing is designed to help participants develop a broad understanding of the modern marketing functions that are most important in today’s new economy. Learn how to apply savvy marketing techniques to draw in new clientele and drive customer loyalty. Acquire the core knowledge and skills needed to design innovative marketing plans, implement successful marketing tactics, and advance your career.
Who Should Attend:
The certificate program is designed for invididuals looking to start their career in marketing as well as those looking to advance their careers in digital marketing, content marketing, market research and analytics, branding, social media. Students may pursue the full program or select individual courses based on their needs.
For more information: Fiona O'Donnell-Lawson at 858-534-8139 or MktgProgram@ucsd.edu
There will be a $60 fee upon acceptance into the program
Enrich your understanding of marketing planning tools and discover how to leverage these tools in the planning process for strategic competitive advantage by enrolling in Strategic Marketing Planning. This course is a comprehensive discussion and application of the marketing planning tools and is intended to provide students with an in-depth knowledge of the marketing planning process. Explore topics such as market segmentation, competitive assessment, SWOT analysis, portfolio management, product positioning, marketing mix considerations, resource allocation and marketing execution. Students will develop a strategic marketing plan for a product or service as their next step.
Students are also encouraged to take the Next Step by considering enrolling in the Directed Studies in Marketing, where they can apply the skills learned throughout the program by implementing a comprehensive marketing plan. Work with an advisor who will coach the project throughout the quarter. Choose a business or other organization of interest and create a project tailored to their needs and gain practical experience in Marketing. Elements of the project include: assessing client needs, developing solutions through a professional marketing plan, presenting to the client, and evaluating the impact of the recommendations.
Connect with marketing professionals by attending local professional association events, including:
From the 'Apply Now' button, login to your student account, complete the online application, and pay the application fee if applicable.
It is preferable that you create an account before proceeding if you have not already done so.
Candidates are encouraged to apply in the certificate program as early as possible to take advantage of program benefits.
See Certificate FAQs for more information.
Business, Professional & Legal Programs. Call 858-534-8139 or Email: MktgProgram@ucsd.edu
UC San Diego Extension programs are designed to best serve college-prepared working professionals. Although programs are open to all adult learners, where program capacity is limited, applicants with this profile will receive preference for admission.
City Planning & Community Investment Department
Division Director of Recruiting
The Creative Group
Managing Director, Qualcomm Robotics Accelerator
Q2 Insights, Inc.
President, San Diego Direct Marketing Association
Senior Marketing Manager, Mitchell International
Catalyst Marketing, Inc.
Assistant Professor, UCSD Rady School of Management
UC San Diego
There will be a $60 fee upon
acceptance into the program
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