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Marketing

Professional Certificate

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About the Marketing Program

During this trying time, UC San Diego Extension remains committed to helping you achieve your goals. In an effort to help prevent the spread of COVID-19, we have transitioned all of our courses to an Online or Live Online format. Online classes will have pre-recorded lectures each week with guided assignments and discussions from the instructor. Live Online classes include online resources with live virtual class meetings each week using our Zoom conferencing system.

The Professional Certificate in Marketing is designed for individuals looking to develop the skills needed to enter the field or advance their career and knowledge base. This comprehensive program covers a range of integrated marketing channels and provides core competencies needed to create, implement, manage, and analyze effective campaigns.


For more information: Kyle Wiskerchen at MktgProgram@ucsd.edu

 

 

 

 

 

 

 

 

  • Explore the building blocks of effective marketing programs
  • Gain tools to appropriately measure and evaluate the effectiveness of digital-marketing campaigns
  • Learn how to use market research results to drive successful product and service design
  • Learn how to create compelling communication with current and prospective customers
  • Focus on topics that apply specifically to your goals in your elective coursework
  • Networking opportunities with other professionals

The certificate program is designed for individuals looking to start their career in marketing as well as those looking to advance their careers in digital marketing, consumer insights, market research and analytics, branding, and social media analytics. Students may pursue the full program or select individual courses based on their needs.

Format: In-Person, Online, Live Online

Online options vary by quarter.

Estimated Cost: $4,475

Cost may vary due to elective course selection.

Duration: 12 - 24 Months

Varies by student and courses taken per quarter.

Contact
Department
Business, Professional & Legal Programs
Phone
858-534-6702
Email
MktgProgram@ucsd.edu

Courses

Delivery Method
Show Legend
  • Live Online
  • In-Person
  • Online
  • Hybrid
Download PDF
  • Number of courses: 4 required courses and 5 units (approx. 2 courses) of elective courses
  • Total units: 18 units

Required Courses

Complete all courses.

Elements of MarketingBUSA-40940

Units: 3.00

$595

Receive hands-on, practical experience in integrated marketing communications and explore the building blocks of effective marketing programs. This course will also showcase how to incorporate the too...

Upcoming Start Dates:
Typically Offered:

Fall, Winter, Spring, Summer

Brand Strategy and PositioningBUSA-40451

Units: 3.00

$595

Learn how to develop a well-structured branding plan that can help any business win the minds and hearts of their customers. Explore a hands-on approach to product development, competitive models, cre...

Upcoming Start Dates:
Typically Offered:

Fall, Winter, Spring, Summer

Market Research and AnalyticsBUSA-40442

Units: 4.00

$695

Market research is used to obtain reliable information about customers, industry trends, competition, and even emerging trends that could affect the future of your organization s products or services....

Upcoming Start Dates:
Typically Offered:

Winter, Summer

Digital MarketingBUSA-40879

Units: 3.00

$595

The cornerstone of every targeted marketing plan should be a digital marketing strategy. Students in this course will explore the development, production and implementation of digital-marketing delive...

Typically Offered:

Fall, Winter, Spring, Summer

Elective Courses

Choose five (5) units.

Social Media MarketingBUSA-40700

Units: 3.00

$595

The marketing world is rapidly changing, and so are the methods being used to reach out to and interact with customers. While traditional print media remains relevant, media channels such as Twitter, ...

Upcoming Start Dates:
Typically Offered:

Fall, Winter, Spring, Summer

Customer Experience (CX)BUSA-40878

Units: 3.00

$595

Businesses that provide extraordinary customer experiences are better and different than their competitors and more profitable and longer lasting than their competition. Companies like Apple, Amazon, ...

Upcoming Start Dates:
Typically Offered:

Fall, Spring

Search Engine Optimization (SEO) and MarketingCSE-41157

Units: 3.00

$695

In our current information age, Search Engine Optimization (SEO) is a method of marketing used by companies world-wide and is one of the most successful and cost-effective ways of obtaining business t...

Upcoming Start Dates:
Typically Offered:

Fall, Winter, Spring, Summer

Consumer InsightsBUSA-40936

Units: 3.00

TBD

Businesses today need to turn data into actionable consumer insights that can drive marketing and business decisions. Students will learn how to distinguish between findings, insights, and rich insig...

Upcoming Start Dates:
Typically Offered:

Fall, Spring

Conditions for Admission

UC San Diego Extension programs are designed to best serve college-prepared working professionals. Although programs are open to all adult learners, where program capacity is limited, applicants with this profile will receive preference for admission.

Certificate Guidelines

Elements of Marketing is a recommended prerequisite for other required marketing courses.

Professional Organizations
Connect with marketing professionals by attending local professional association events, including:

EDC Preferred Provider

The San Diego Regional EDC's Advancing San Diego program is designed to address talent shortages in Business positions. Students of our program will be eligible for fully-funded internships at San Diego small companies. Learn more about the program by visiting AdvancingSD.com.

EDC approved provider logo

Advisory Board

Nancy Dynan

VP Marketing

prAna Living

Beth Lynch

IMS Consultant

Entravision

Neal Manowitz

VP Sales and Marketing

Sony Electonics

Kirsty Nunez

President

Q2 Insights, Inc.

Kenneth Wilbur, M.A., Ph.D

Assistant Professor, UCSD Rady School of Management

UC San Diego

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This certificate requires an application before taking any courses. There will be a $0 fee to apply to this program. Students will also be required to pay a $95 certificate fee upon enrollment into the program after acceptance. View the complete Certificate Registration and Candidacy Guidelines.