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The marketing world is rapidly changing, and so are the methods being used to reach out to and interact with customers. While traditional print media are still dominant, new media channels such as Twitter and Facebook are taking the marketing world by storm. Examine interactive marketing opportunities beyond websites, including blogs, vlogs (video blogs), forums, e-mail campaigns, social networking, communities, podcasts, mobile computing, and even virtual reality. In addition, study the implications of social media marketing on customer loyalty and engagement. This media allows consumers a greater public voice and role, creating numerous opportunities and ramifications for marketers as groups share, sell, and swap goods and information.

Learning Objectives:

  • Gain insight on the operation and application of major social networking platforms
  • Learn blogging, content curation, and social media management tools
  • Learn to define business vision and goals, brand voice and how to align them with social media marketing activities
  • Define a target market, how to engage with them and those who influence them in their respective communities
  • Learn to create a marketing action plan based on desired outcome, and how to integrate social media into the mix


  • COURSE NUMBER  BUSA-40700
  • CREDIT  3.00 unit(s)


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