Learn SEO and empower your business and marketing strategy.
An effective SEO strategy is critical for entrepreneurs, businesses, and organizations seeking to increase their online visibility, brand awareness, content consumption, and sales. The Specialized Certificate in Search Engine Optimization (SEO) provides thorough training in SEO strategy, keyword research, SEO tools, website metrics, and SEO best practices. Learn how to optimize a website’s architecture, conduct search-focused website audits, and increase your website ranking on search engines including Google, Bing, and Yahoo. You will explore a range of tools and valuable resources from practicing industry experts.
*Online options vary by quarter.
*Cost may vary due to elective course selection.
*Varies by student and courses taken per quarter.
In addition to our certificate, the elective: Google Analytics Certification Preparation covers the skills needed to successfully complete the Google Analytics Individual Qualification (GAIQ).
For more information: Contact Fiona O'Donnell-Lawson at 858-534-8139 or MktgProgram@ucsd.edu
There will be a $95 fee upon acceptance into the program
From the 'Apply Now' button, login to your student account, complete the online application, and pay the application fee if applicable.
It is preferable that you create an account before proceeding if you have not already done so.
Candidates are encouraged to apply in the certificate program as early as possible to take advantage of program benefits.
See Certificate FAQs for more information.
Business, Professional & Legal Programs. Call 858-5345-8139 or Email: MktgProgram@ucsd.edu
UC San Diego Extension programs are designed to best serve college-prepared working professionals. Although programs are open to all adult learners, where program capacity is limited, applicants with this profile will receive preference for admission.
Director of SEO
Red Door Interactive
Senior Search Marketing Strategist
Director of SEO
Lewis Global Communications
Senior Digital Content & SEO Strategist
Director of Etail
Assistant Professor, UCSD Rady School of Management
UC San Diego
There will be a $95 fee upon
acceptance into the program
about Search Engine Optimization (SEO)
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