This advanced course explores the tools and approaches used to measure and evaluate the effectiveness of SEO efforts; this includes how to track rankings, conduct keyword searches, track growth, build reports, monitor backlinks, perform technical SEO audits, and optimize SEO campaigns. Students will learn where and how to compile and visualize data from various sources to accurately identify opportunities for growth. Learn how to analyze and report on data related to rankings, referrals, and links, to implement effective strategies.
Learning Objectives:
- Know how to perform initial site analyses and create benchmarking reports
- Learn to collect and visualize data from various sources
- Understand how to utilize campaign data to identify relevant trends and provide well-developed recommendations to enhance search marketing goals and objectives
- Gain a proficiency in the latest SEO best practices, strategies, tools and technologies
Course Number: BUSA-40952
Credit: 3.00 unit(s)
Related Certificate Programs: Digital Marketing, Search Engine Optimization (SEO)
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10/4/2021 - 12/4/2021
$695
Online
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CLASS TYPE:
Online Asynchronous.
All instruction and course materials delivered and completed online between the published course start and end dates.
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POLICIES:
No refunds after: 10/11/2021.
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10/4/2021 - 12/4/2021
extensioncanvas.ucsd.edu
You will have access to your course materials on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.
There are no sections of this course currently scheduled. Please contact the Business, Professional & Legal Programs department at 858-534-8131 or unexbusa@ucsd.edu for information about when this course will be offered again.