Strategic Content Planning

Strategic Content Planning
9 Weeks | $595 | Online

The key to attaining a leadership role as Content Strategist involves understanding industry best practices, facilitating strategy amongst various disciplines on your team at your company, and governing all content to ensure it achieves necessary business goals and objectives. This online course provides detailed demonstrations, hands-on exercises, and constructive critiques to propel you into a Content Strategist leadership role and secure a job as a Content Strategist. The topics covered are content marketing strategy, user experience design, content strategy, facilitation, user research, data analytics, and more.

What You Will Learn:

• How to create your own content strategy.
• How to write descriptive copy that provides value to a niche.
• Go-to-market with it (validating or invalidating your idea).
• The skills needed to summarize your project and document results in a blog article.
• The difference between content strategy and content marketing. 
• Through applying concepts from UX Design through user persona centered scenarios, you, the student, will build your own content strategy.
• Document your journey and corresponding outcomes (results or learnings) in a case study, including personas, task models, marketing funnels, content, and promotion.
• How to author a content strategy that will help you facilitate teams to deploy and govern content.

Quarters Offered: Winter, Summer | Online
Course Fee: $595
Prerequisite: none
Materials: Laptop and mobile phone required. 
Note: Required course for Content Marketing professional certificate. 
Contact: For more information about this course, please email ahl@ucsd.edu.

Course Number: ART-40713
Credit: 3.00 unit(s)
Related Certificate Programs: Content Marketing

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1/4/2022 - 3/12/2022

$595

Online

Closed

• SECTION ID:

  163063

• CLASS TYPE:

  Online Asynchronous.
  
  This course is entirely web-based and to be completed asynchronously between the published course start and end dates. Synchronous attendance is NOT required.
  You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.

• INSTRUCTOR:
  

  Hill, Casey

  Casey is a growth veteran, with over a decade of experience in helping software companies scale fast. Whether it's garnering millions of views on Quora and Linkedin, or pioneering new growth levers (like booking his team on hundreds of podcasts in 2020), Casey is always looking for creative and value-led ways to grab attention and break from the mold. In his current role as Head of Growth at Bonjoro, Casey helps brands convert more sales and retain more customers with video emails. Besides his day job in software, Casey also launched a tabletop gaming business in 2015 that went on to create a game, Arkon, that was 800% funded on Kickstarter and sold thousands of copies worldwide. In 2020, Casey launched a course business, Amplified Masterclass, educating people about how to...Read More

• TEXTBOOKS:

  No information available at this time.

• POLICIES:

  Early enrollment advised.
  No refunds after: 1/17/2022.
  1st no meeting date: 1/17/2021.
  2nd no meeting date: 2/21/2021.
  

• NOTE:

  This is an Online Asynchronous course. All instruction and course materials delivered and completed online between the published course start and end dates. You will have access to your course on the published start date OR 1 business day after your enrollment is confirmed, if you enroll on or after the published start date. To login to your course, go to your MyExtension account, select My Courses, select this course and then click the link that appears under Online Provider.

• DATE & LOCATION:

  1/4/2022 - 3/12/2022
  extensioncanvas.ucsd.edu
  You will have access to your course materials on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.