Strategic Content Planning

Strategic Content Planning
9 Weeks | $595 | Online

The key to attaining a leadership role as Content Strategist involves understanding industry best practices, facilitating strategy amongst various disciplines on your team at your company, and governing all content to ensure it achieves necessary business goals and objectives. This online course provides detailed demonstrations, hands-on exercises, and constructive critiques to propel you into a Content Strategist leadership role and secure a job as a Content Strategist. The topics covered are content marketing strategy, user experience design, content strategy, facilitation, user research, data analytics, and more.

What You Will Learn:

• How to create your own content strategy.
• How to write descriptive copy that provides value to a niche.
• Go-to-market with it (validating or invalidating your idea).
• The skills needed to summarize your project and document results in a blog article.
• The difference between content strategy and content marketing. 
• Through applying concepts from UX Design through user persona centered scenarios, you, the student, will build your own content strategy.
• Document your journey and corresponding outcomes (results or learnings) in a case study, including personas, task models, marketing funnels, content, and promotion.
• How to author a content strategy that will help you facilitate teams to deploy and govern content.

Quarters Offered: Winter, Summer | Online
Course Fee: $595
Prerequisite: none
Materials: Laptop and mobile phone required. 
Note: Required course for Content Marketing professional certificate. 
Contact: For more information about this course, please email ahl@ucsd.edu.

Course Number: ART-40713
Credit: 3.00 unit(s)
Related Certificate Programs: Content Marketing

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6/29/2021 - 8/28/2021

$570

Online

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• SECTION ID:

  157303

• CLASS TYPE:

  Online Asynchronous.
  
  All instruction and course materials delivered and completed online between the published course start and end dates.

• INSTRUCTOR:
  

  Bullock, Jason, Leveraging extensive design background and 25 years of marketing experience, creating a comprehensive learning experience.

  Jason Bullock combines a fine art background with over twenty-five years of experience in design and marketing to create a learning-centered environment that encompasses all aspects of advertising and marketing. As a lead instructor in the graphic design and marketing programs at The Art Institute, Mr. Bullock leveraged his extensive background to facilitate a "real-world" comprehensive learning environment. Mr. Bullock is also the founder of Bullock Creative, a design and marketing agency overseeing everything from marketing content strategy, advertising campaigns, brand development to website/UX, and app development. Jason Bullock received a bachelor's in fine art and design from San Diego State University and a master's in business administration from Argosy Univers...Read More

• TEXTBOOKS:

  No information available at this time.

• POLICIES:

  Early enrollment advised.
  No visitors permitted.
  No refunds after: 7/5/2021.
  Early Enrollment Discount: $570 ($595 if enrolled after 5/24/2021).
  

• NOTE:

  SCBWI/MOPA members can receive our $25 Early Enrollment discount prior to course start date. The max discount a MOPA/SCBWI member can receive for one class is $25. It is applied upon course enrollment over the phone or in person with proof of membership. This is an online course. There are no face-to-face class sessions. You'll have access to your online course on the published start date. Login on your MyExtension account, select My Courses and click the link under LOCATION.

• DATE & LOCATION:

  6/29/2021 - 8/28/2021
  extensioncanvas.ucsd.edu
  You will have access to your course materials on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.