Strategic Content Planning

The key to attaining a leadership role as Content Strategist involves understanding industry best practices, facilitating strategy amongst various disciplines on your team at your company, and governing all content to ensure it achieves necessary business goals and objectives. This online course provides detailed demonstrations, hands-on exercises, and constructive critiques to propel you into a Content Strategist leadership role and secure a job as a Content Strategist. The topics covered are content marketing strategy, user experience design, content strategy, facilitation, user research, data analytics, and more.

Note: 

Required course for Professional Certificate in Content Marketing. Laptop and mobile phone required.

Course Number: ART-40713
Credit: 3.00 unit(s)
Related Certificate Programs: Content Marketing

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1/14/2020 - 3/21/2020

$595

Online

Closed

• SECTION ID:

  144759

• CLASS TYPE:

  Online, Web-based instruction

• INSTRUCTOR:
  

  Chen, Nathaniel, Nate’s product launch strategy helps fund products for $25K on Kickstarter. He’s tested web designers at IBM. He’s a practitioner at The Design Lab at UCSD.

  Born and raised in the middle west of America. Nate made every effort to build his skills in drawing and design. Pursuing an Associates of Science in Design, Nate's drawing quickly improved under professor Stephen Black of Vincennes University. There Nate won 1st place in Poster Show Card Graphic Design advertising the university's much beloved upcoming Art Gallery Show. In effort to earn a BFA in Industrial Design, Nate's user centered design process began to take shape under Professor Rob Lopez at Southern Illinois University in Carbondale. After reading "Creating Breakthrough Products" by Craig Vogel and Jonathan Cagan, Nate fine tuned his approach to design. While attending SIUC, Nate didn't stay idle. He tutored Art and Design Courses for the Cent...Read More

• TEXTBOOKS:

  No textbook required.

• POLICIES:

  Early enrollment advised.
  Prerequisite required.
  No refunds after: 1/21/2020.
  

• NOTE:

  This is an online course; all class sessions are taught online. There are no face-to-face class sessions. You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date. To login to your course, go to your MyExtension account, select MyCourses, select this course and then click the link that appears in the LOCATION section.

• DATE & LOCATION:

  1/14/2020 - 3/21/2020
  ucsdextension.blackboard.com
  You will have access to your course materials on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.