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The key to attaining a leadership role as Content Strategist involves understanding industry best practices, facilitating strategy amongst various disciplines on your team at your company, and governing all content to ensure it achieves necessary business goals and objectives. This online course provides detailed demonstrations, hands-on exercises, and constructive critiques to propel you into a Content Strategist leadership role and secure a job as a Content Strategist. The topics covered are content marketing strategy, user experience design, content strategy, facilitation, user research, data analytics, and more.


Required course for Professional Certificate in Content Marketing. Laptop and mobile phone required.

Course Number: ART-40713
Credit: 3.00 unit(s)
Related Certificate Programs: Content Marketing

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