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Web analytics collect and represent internet data from your website. It tracks on-line visitors and their activities: referral sources, keywords, time on site, conversion rate – there are tens of metrics to choose from. Web analytics provide invaluable feedback that can help you improve your website to meet your business goals.

This course explores and teaches:

  • Different ways of Internet data capturing
  • Major web analytics metrics and dimensions
  • How to use the free Google Analytics service from setup to reporting

The next course is scheduled for Spring 2020 between the dates of Monday, March 30th, 2020 to Friday June 12th, 2020. Enrollment will open on Friday, February 7th, 2020.

For more information about this course, please contact the program manager by emailing infotech@ucsd.edu

Note: This course is designed for web developers, business analyst, SEO and web marketing specialists.

Course Number: CSE-41132
Credit: 3.00 unit(s)
Related Certificate Programs: Front End DevelopmentUser Experience (UX) Design