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Web analytics collect and represent internet data from your website. It tracks on-line visitors and their activities: referral sources, keywords, time on site, conversion rate – there are tens of metrics to choose from. Web analytics provide invaluable feedback that can help you improve your website to meet your business goals.

This course explores and teaches:

  • Different ways of Internet data capturing
  • Major web analytics metrics and dimensions
  • How to use the free Google Analytics service from setup to reporting
 


For more information about this course, please contact the program manager at

infotech@ucsd.edu or 858-534-9352

Note: This course is designed for web developers, business analyst, SEO and web marketing specialists.

Course Number: CSE-41132
Credit: 3.00 unit(s)
Related Certificate Programs: Front End Web DevelopmentMarketingUser Experience (UX) Design