Web analytics collect and represent internet data from your website. It tracks on-line visitors and their activities: referral sources, keywords, time on site, conversion rate – there are tens of metrics to choose from. Web analytics provide invaluable feedback that can help you improve your website to meet your business goals.
This course explores and teaches:
- Different ways of Internet data capturing
- Major web analytics metrics and dimensions
- How to use the free Google Analytics service from setup to reporting
For more information about this course, please contact the program manager at
firstname.lastname@example.org or 858-534-9352
Note: This course is designed for web developers, business analyst, SEO and web marketing specialists.
Course Number: CSE-41132
Credit: 3.00 unit(s)
Related Certificate Programs: Front End Web Development, User Experience (UX) Design