Global CONNECT, a program of UC San Diego Extension, will host a two-week study visit to California for 25 graduate students from the School of International Business and Entrepreneurship at Steinbeis University in Berlin, Germany.
Led by Director Nathan Owens and Instructor Tina Klein, the “California Marketing and Innovation Study Visit” will be held April 28 through May 9 at UC San Diego and Stanford University, themed on understanding key aspects of U.S. business and management.
The classroom-based curriculum will include sessions on principles of marketing, market research, pricing, and cross-cultural management, among many other topics.
In addition, the program will include a practicum built around site visits to innovative companies and organizations in San Diego as well as the Bay Area’s Silicon Valley.
“Many German companies seek employees who possess a greater understanding of the global marketplace,” said Klein. “Our goal is for these students to gain insight into creating, capturing, communicating, and delivering value to customers from a U.S. perspective.”
Added Owens: “It’s a first-person immersion into American business culture, particularly into California’s innovation economy. This is a multi-faceted experience you can’t get from any textbook.”
Founded in 1998, Steinbeis University Berlin specializes in partnering with companies in trade and industry, both in Germany and around the world, with an emphasis on research, development, and consulting.
Global CONNECT is a public program of UC San Diego Extension that provides research services on global issues related to technology commercialization, entrepreneurship, and innovation.