Instructor Profile: John E Lincoln, "Web Analytics, Techniques, Tools & Tricks"
The way John E Lincoln views business, everything is about ROI — especially at his own company.
“Clients hire us to drive traffic, sales and leads to their websites,” said Lincoln, co-owner/president of Ignite Visibility, a San Diego-based digital marketing agency that has grown to 12 employees and 30 clients in just 18 months. “While that’s our main goal, we also pride ourselves on honesty, responsiveness and relationships.”
Lincoln attributes the company’s success to his strong team. “Our employees are all experts in their fields,” he said. “Also, my business partner, Krish Coughran, deserves a lot of credit.”
He started his professional career in 2006 at “bizSanDiego,” a start-up business magazine. As his roles evolved, he was promoted to senior editor and director of online communications.
Lincoln later moved to FreedomVoice as a marketing manager and SEO Inc., as director of SEO and social media.
Looking back, he’s grateful for the opportunity to become an expert about increasing ROI via online marketing, which he calls “the business mission that drives me every day.”
A prolific writer and blogger, as well as corporate trainer, Lincoln has also been a frequent guest on local TV shows such as KUSI’s “Good Morning San Diego.”
After growing up in San Diego, he earned an undergraduate degree in literature at UC Santa Cruz and later an MBA from Alliant International University in San Diego.
Lincoln has worked closely with several hundred online businesses, including numerous Fortune 500 companies. He's been a UC San Diego Extension instructor since 2009, with his current eight-session course, “Web Analytics: Techniques, Tools, and Tricks,” set to be offered Oct. 6 through Nov. 24.
“It’s an introductory course where students get to see all different aspects on online marketing and how that works with web analytics,” said Lincoln. “Our approach is easy-to-understand and not overly technical.”