By Henry DeVries
Understanding your personal brand is the key to boosting your career, according to America’s top career coach, who is coming to UC San Diego on June 8 to speak at the second annual Career Boost Camp, part of the fifth annual Alumni Weekend, June 6-9.
“Your career identity is not some slick piece of advertising,” says best-selling career author Robin Ryan. “Your career identity is based on the authentic, talented, and genuinely unique and special person you are. It is not phony and conceited, or an exaggeration, nor is it a trick or fleeting fad.”
Ryan is the keynote speaker at the Career Boost Camp sponsored by the UC San Diego Alumni and Extension at 9:30 a.m. to 1 p.m. Saturday, June 8 at the UC San Diego Rady School of Management. Registration is $25 per person and open to the general community. Your registration includes breakfast and a raffle ticket for career help books, workshops and Extension classes (http://alumni.ucsd.edu/careerboost). Parking is free.
CBS Radio says “Robin Ryan is the leading job search expert in America today.” Ryan has appeared on “Oprah,” “Dr. Phil” and more than 1,500 other TV and radio shows. She is the best-selling author of seven books including “What to Do with the Rest of Your Life,” “Over 40 & You’re Hired,” “Winning Cover Letters” and “60 Seconds & You're Hired!”
Ryan has a successful national career-counseling practice providing individual career coaching, resume writing services, interview preparation and salary negotiation consulting to clients nationwide. A dynamic national speaker, Ryan frequently teaches audiences how to improve their lives and obtain greater success. She has been featured on NBC News, PBS, CNN, NPR and in the Wall Street Journal and USA Today.
“I recommend you give yourself a gift if you care about career advancement,” says Ryan. “No matter what stage you are at in your career — the beginning, middle, or senior level, or if you are changing careers or reinventing yourself — you need to give yourself a game plan for your future. Then you will know how to self-promote and market yourself successfully to become the very best you can be.”
The program begins with Ryan’s talk based on her book “60 Seconds & You’re Hired!” The event is also great for networking. A panel of entrepreneurs and UC San Diego alumni will share their career identities and journeys to building successful businesses. Alumni scheduled to appear are: Kalman Chodakiewitz, co-founder and CEO of Cuttle.com; Giola Messinger, founder and CEO of LinkedObjects Inc.; Drew Spaventa, a member of the founding team at ecoATM; and Lisa Gordon, small business ambassador for the City of San Diego.