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The course introduces a comprehensive set of UX metrics. It takes a very practical approach with the emphasis of the analysis being directly applicable to everyone’s job. At the end of the course in depth case studies are provided to illustrate the metric applications. The course is organized in three main parts.

The first part provides background information needed to become familiar with the UX metric. First user experience is defined and the value of measuring explained. Then we review the most common statistical procedures related to the metrics analysis. We finish with how to plan a study involving the UX metrics.

 The second part introduces five general types of UX metrics. Each of the metrics is explained as well as when to use and when not to use it. It is shown how to collect data, analyze it and present. Real world examples are provided.

In the last part of the course we discuss how the UX metrics is put into practice. The use of UX metrics in different types of organizations is presented, as well as how to use these metrics within the organization.
 
 Topics May Include:

  • Identifying the differences between “usability” and “user experience”

  • Defining the user experience context

  • Identifying the appropriate user experience metrics from the user’s perspective and from the stakeholder’s perspective

  • Independent and dependent variables

  • Relation between variables

  • Presenting your data graphically

  • Choosing the right metrics

  • Performance metrics

  • Issue based metrics

  • Self-reported metrics

  • Behavioral and physiological metrics

  • Combined and comparative metrics

Practical Experience:

  • Gain an understanding of how the user experience is defined and the value of measuring it

  • Learn how to use UX metrics as a tool for evaluating and improving the design of any product

  • Student will be able to choose the right metrics for each situation, or application

  • Learn how to use the metrics to produce reliable and actionable results

  • Understand the guidelines for analyzing a wide range of metrics

  • How to present the collected metrics to others

 



For more information about this course, please contact
infotech@ucsd.edu or 858-534-9352.

Course Number: CSE-41260
Credit: 3.00 unit(s)
Related Certificate Programs: Front End Web DevelopmentSoftware Quality AssuranceUser Experience (UX) Design

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