Marketing strategies to engage your customers

Good marketing is key to the success of modern-day businesses and driving sustained growth in an organization. As new technologies are incorporated into the workplace and the ability to access consumer data increases, the nature of the marketing profession is dramatically changing. Our program provides a strong foundation in marketing skills while keeping students informed on emerging topics and trends. Explore the relationship of marketing to other business functions while mastering the latest topics in digital marketing, product positioning, market research, customer experience, social media and more.

Content Marketing
Course

Content Marketing

Content is king! Learn how to create content for a variety of industries and platforms. Be introduced to a variety of Content Management Systems (CMS), and learn to measure, analyze, and report on performance against key indicators.

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Learn marketing basics!
CERTIFICATE

Learn marketing basics!

Develop an understanding of the modern marketing functions that are most important in today's new economy.

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