Marketing strategies to engage your customers

Good marketing is key to the success of modern-day businesses and driving sustained growth in an organization. As new technologies are incorporated into the workplace and the ability to access consumer data increases, the nature of the marketing profession is dramatically changing. Our program provides a strong foundation in marketing skills while keeping students informed on emerging topics and trends. Explore the relationship of marketing to other business functions while mastering the latest topics in digital marketing, product positioning, market research, customer experience, social media and more.