In our current information age, Search Engine Optimization (SEO) is a method of marketing used by companies world-wide and is one of the most successful and cost-effective ways of obtaining business through a website property. Visibility in search engines can lead to better brand awareness and increased sales. Learn how to optimize your website for better positioning through search engines including Google, Yahoo, and Bing. This course covers the basics of how a website is structured, how search engines work, what they are looking for, choosing competitive keywords, writing content for your website, code optimization, link building, social media and some advanced optimization techniques. Students will learn how to effectively optimize a website, rewrite HTML code, choose competitive keywords, create copy and utilize images and other media, as well as build a successful linking plan for higher rankings in search engines.
Basic and advanced methods of search engine optimization (SEO) techniques to improve website visibility.
Learn how to optimize websites for better traffic performance on search engine rankings
Insight into successful digital marketing strategies
Tools and techniques for website marketing and SEO project management
For more information or questions, please contact BUSPRM@ucsd.edu.
Note: Students should possess working knowledge of computers, basic knowledge of web browsers, basic to intermediate knowledge of Microsoft Word and Microsoft Excel.
Course Number: CSE-41157
Credit: 3.00 unit(s)
Related Certificate Programs: Business Management, Content Marketing, Digital Marketing, Marketing, Search Engine Optimization (SEO), User Experience (UX) Design
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9/29/2021 - 12/1/2021
10/4/2021 - 12/4/2021