Gosnell, Evelyn
Evelyn is the Lead Behavioral Researcher at Irrational Labs and frequent speaker in behavioral economics and consumer psychology. She is an expert in helping companies use the science of decision-making to better understand how real people think and behave, thereby creating better products and services for them.
Evelyn’s work spans across a broad array of industries and includes work with Google, Procter & Gamble, and Aetna. Evelyn has also partnered with behavioral economist Dan Ariely to collaborate on behavioral science initiatives with start-ups. She has worked with companies in health & wellness, FinTech, insurance, online dating, and the nonprofit sector.
Before joining the Irrational Labs team, Evelyn collaborated with Dr. Brian Wansink, Director of the Cornell Food & Brand Lab and leading researcher on consumer behavior. She has also worked with behavioral economists at UVA and Harvard, and she is a guest lecturer at UCSD Rady Business School.
Evelyn transitioned to the world of behavioral economics from a corporate background in Product Management and Marketing. She started her career at Christian Dior Parfums in Paris and subsequently worked in various product management, marketing, and sales positions in cosmetics and apparel.
Evelyn holds a B.A. in cultural anthropology from Duke University and graduated summa cum laude. She also completed a Master’s degree in Marketing from the Institut d’Etudes Politiques in France.