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Craft beer production in the United States has expanded from just eight breweries in 1980 to over 2,500 today. Learning how to get the word out about your brewing business is a vital skill in today’s growing craft beer market. Explore the building blocks of effective marketing programs and receive hands-on, practical advice about integrated marketing communications. Course topics include research, audience measurement, product development, positioning, branding, advertising, pricing, distribution, social media, public relations and strategic marketing plan development.

  • NOTE  Enrollment is by application only. Please see http://extension.ucsd.edu/brewing for additional program information and the online application form.

  • COURSE NUMBER  BREW-40009
  • CREDIT  2.00 unit(s)


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