Craft beer production in the United States has expanded from just eight breweries in 1980 to over 2,500 today. Learning how to get the word out about your brewing business is a vital skill in today’s growing craft beer market. Explore the building blocks of effective marketing programs and receive hands-on, practical advice about integrated marketing communications. Course topics include research, audience measurement, product development, positioning, branding, advertising, pricing, distribution, social media, public relations and strategic marketing plan development.
Note: Enrollment is by application only. Please visit the Brewing Certificate page for the online application form and additional program information.
Course Number: BREW-40009
Credit: 2.00 unit(s)
Related Certificate Programs: Brewing
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8/8/2018 - 9/19/2018