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Craft beer production in the United States has expanded from just eight breweries in 1980 to over 2,500 today. Learning how to get the word out about your brewing business is a vital skill in today’s growing craft beer market. Explore the building blocks of effective marketing programs and receive hands-on, practical advice about integrated marketing communications. Course topics include research, audience measurement, product development, positioning, branding, advertising, pricing, distribution, social media, public relations and strategic marketing plan development.

Note: Due to the impact of COVID-19, all Spring and Summer in-class courses will be delivered remotely in alignment with the following statement by the Chancellor at UC San Diego.  This class will be delivered by live Zoom meetings at the scheduled class meeting times.  Please expect additional communication from your instructor and/or program manager closer to the course start date.  

Course Number: BREW-40009
Credit: 2.00 unit(s)
Related Certificate Programs: Brewing