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This course provides an introduction to most forms of science communication intended for non-scientific audiences, such as news and feature writing for both print and online outlets, video scripts, university communications, industry public relations, and more.

We will introduce various careers and considerations in science communication, including the ins and outs of being a freelance writer. We’ll also provide tips on interviewing and other tools and techniques needed to accurately convey complicated subjects in an engaging way to a variety of audiences.

Please note: This course is about communicating scientific topics to non-scientific audiences, not about writing scientific journal articles or grants.

Weekly Course Topics:

  • Introduction
  • Fundamentals I
  • Fundamentals II
  • Storytelling
  • Interviewing
  • Writing for Video/Controversial Topics
  • Brand Journalism
  • Freelancing
  • Write-a-thon

Note: PREREQUISITE:  Mastery of written English, some experience in writing and general knowledge of science are strongly encouraged.

Course Number: WCWP-40105
Credit: 3.00 unit(s)
Related Certificate Programs: Science Communication

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