Copywriting I: Writing for User Experience

Build essential copywriting skills to professionally use long-form writing techniques for User Experience, such as What’s In It For Me (WIIFM) and Storytelling, to create engaging, integrated marketing campaigns and assets. The various styles and mediums of long-form content, such as emails, promotional materials, press and news content, website content, blogging and more will be covered. The goal will be to write copy using various forms of writing styles. We will discuss the process and create a Style Guide and Messaging Matrix for clients or employers in order to codify your learnings into a cohesive takeaway experience.

Course Number: WCWP-40330
Credit: 3.00 unit(s)
Related Certificate Programs: Content Marketing, Creative Writing, Digital Marketing

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4/6/2020 - 6/6/2020

$395

Online

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• SECTION ID:

  147066

• CLASS TYPE:

  Online, Web-based instruction

• INSTRUCTOR:
  

  Ventura, Lauren

  Lauren is currently a Content Marketing Manager at a FinTech startup, Leadfeeder, a lead generation and sales intelligence tool. Prior to Leadfeeder, Lauren was an award-winning journalist at Triathlete Magazine , a content and product marketer at Road Runner Sports, the Rock-n-Roll Marathon, Digital Telepathy and several nationwide creative agencies. She attended UC San Diego with a BA in European History, and her Masters from San Diego State University in Writing and Rhetoric Studies. When she's not spending quality time with her young daughter, she can be found teaching and mentoring to other aspiring writers and marketers.  

• TEXTBOOKS:

  No textbook required.

• POLICIES:

  Early enrollment advised.
  No refunds after: 4/10/2020.
  Early Enrollment Discount: $370 ($395 if enrolled after 3/9/2020).
  

• NOTE:

  This is an online course; all class sessions are taught online. There are no face-to-face class sessions. You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date. To login to your course, go to your MyExtension account, select My Courses, select this course and then click the link that appears in the LOCATION section.

• DATE & LOCATION:

  4/6/2020 - 6/6/2020
  ucsdextension.blackboard.com
  You will have access to your course materials on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.