Copywriting I: Writing for User Experience

Build essential copywriting skills to professionally use long-form writing techniques for User Experience, such as What’s In It For Me (WIIFM) and Storytelling, to create engaging, integrated marketing campaigns and assets. The various styles and mediums of long-form content, such as emails, promotional materials, press and news content, website content, blogging and more will be covered. The goal will be to write copy using various forms of writing styles. We will discuss the process and create a Style Guide and Messaging Matrix for clients or employers in order to codify your learnings into a cohesive takeaway experience.

Course Number: WCWP-40330
Credit: 3.00 unit(s)