Understanding how to nurture and sustain philanthropic relationships is essential to any successful fundraising effort. Explore how you can improve the quality of your relationship with your donors and increase support for your organization. Get insight into the psychology of philanthropy and fundraising. Learn to discern the interests of individuals in your donor base. Develop appropriate fundraising strategies and plans for your donors including: "packaging" development needs to match donor interests, soliciting the donation, ways of involving potential donors before and after donations, providing ongoing recognition and opportunities for giving. Study case histories, model programs, and development techniques that you can immediately apply in your organization.
Note: Prerequisite: Overview of Fundraising and Development Processes.
Course Number: BUSA-40361
Credit: 3.00 unit(s)