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Digital Marketing

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Business Essentials Specialized Track: Digital Marketing

Who should take this program?

If you would like a strong foundation in digital marketing with up-to-date information on digital marketing topics and trends, the Digital Marketing Certificate may be right for you. This program presents opportunities for you to acquire the knowledge and skills needed to design innovative marketing plans, implement successful digital marketing tactics, and advance your career through a hands-on project with a local company. You will develop an understanding of which marketing channels contribute to a cohesive online presence, and explore areas such as organic and paid searches, social media, and email marketing. You will also learn to identify key performance indicators and assess the performance of each digital marketing channel by using Google Analytics and other online data tools. Pair the 3-month Digital Marketing Certificate program with other Business certificates for a total of 9 months to take advantage of Optional Practical Training.

Program Benefits:

Develop digital marketing skills and knowledge needed to be a successful digital marketer
Hands-on experiential project connects your classroom education with real-world businesses
Courses are led by practicing industry experts
Study alongside international and American students and build your network
Schedules are designed to give you the freedom to explore California and the opportunity to attend local professional networking events
Apply for OPT after three consecutive quarters of study (9 months)

Note: UC San Diego follows a quarter system. Each quarter consists of 10-12 weeks of full-time study. There are four quarters per year.

2019 Program Dates (click here for complete list of program dates):

Winter: January 3 - March 23
Spring: March 27 - June 14
Summer: June 19 - September 7
Fall: September 18 - December 14

Admission Requirements:

The minimum requirements to be accepted to the program are listed below. We carefully review the background and qualifications of each applicant to ensure that those admitted will have a successful experience.

Proof of Language Proficiency Requirement:

TOEFL iBT: 80
TOEIC: 760
IELTS: 6.5
Cambridge Advanced Certificate: Pass
PTE: 64
ELI Core Level: 109

Additional Admission Requirements:

University degree or two years of professional work experience
Official university transcripts, in English, from all universities attended, indicating a strong academic history; include a grading key.
Letter of recommendation from a professor or supervisor attesting to your experience and ability to excel in the relevant field. Must be signed and dated and on academic or company letterhead.
Résumé or CV
Essay: minimum 200 words explaining your qualifications and motivation for taking the program
A spoken language screening may be required.
Prospective students who choose to attend English language courses at the UC San Diego English Language Institute (ELI) in place of obtaining an official language proficiency score will need recommendation from the ELI advisor.

Application Deadline:

There are no final application deadlines to apply for these programs, but all programs close when they are full. Applications are reviewed on a first-come, first-serve basis until all seats available are taken by the most qualified applicants.