Digital Marketing

Who should take this program?

If you would like a strong foundation in digital marketing with up-to-date information on digital marketing topics and trends, the Digital Marketing Certificate may be right for you. Designed for professionals with a university degree or at least three years of work experience, this program presents opportunities for you to acquire the knowledge and skills needed to design innovative marketing plans, implement successful digital marketing tactics, and advance your career through a hands-on project with a local company. Pair the 3-month Digital Marketing Certificate program with other Business certificates for a total of 9 months to take advantage of Optional Practical Training.

Program Benefits:

• Develop digital marketing skills and knowledge needed to be a successful digital marketer
• After your initial quarter, you can take additional One-Quarter Certificate programs for only $4,500 per program.  The other One-Quarter Certificates offered are:  Business Analytics and Leadership and Management
• Hands-on experiential project connects your classroom education with real-world businesses
• Courses are led by practicing industry experts
• Study alongside international and American students and build your network
• Schedules are designed to give you the freedom to explore California and the opportunity to attend local professional networking events
• Apply for OPT after three consecutive quarters of study (9 months)

Note: UC San Diego follows a quarter system. Each quarter consists of 10-12 weeks of full-time study. There are four quarters per year.

2018 Program Dates:

• Spring:  March 28 -- June 15
• Summer:  June 20 -- September 7
• Fall:  September 19 -- December 14

Admission Requirements:

The minimum requirements to be accepted to the program are listed below. We carefully review the background and qualifications of each applicant to ensure that those admitted will have a successful experience.

Proof of Language Proficiency Requirement:

• TOEFL paper-based: 540
• TOEFL iBT: 75
• TOEIC: 740
• IELTS: 6.5
• Cambridge Advanced or Proficiency Certificate:  Pass

Additional Admission Requirements:

• University degree or three years of professional work experience
• Official university transcripts, in English, from all universities attended, indicating a strong academic history; include a grading key.
• Letter of recommendation from a professor or supervisor attesting to your experience and ability to excel in the relevant field. Must be signed and dated and on university or company letterhead.
• Résumé or CV
• Essay: 200 words explaining your qualifications and motivation for taking the program

Application Deadline:

There are no final application deadlines to apply for these programs, but all programs close when they are full.  Applications are reviewed on a first-come, first-serve basis until all seats available are taken by the most qualified applicants.

Digital Marketing Program Overview:

• Digital Marketing
• Content Marketing
• Digital Marketing Analytics
• Marketing Project

• Behavioral Economics
• Search Engine Optimization (SEO)
• Advanced Digital Marketing
• Elements of Marketing

Program Schedule:

• Monday – Friday, occasional Saturdays
• Daytime and evening courses
• Schedule varies

Location:

Classes are held on the UC San Diego Extension campus in La Jolla or at the off-site University City Center near the campus. Access to a car or another source of reliable transportation is required for evening and off-site classes.

Cost (in U.S. dollars):

• Application Fee: $200 (nonrefundable)
• FedEx fee: $50 (optional, but recommended)
• Tuition:  $7,000
• International Student Service Fee: $350
• UC San Diego Extension medical insurance: $585 
• Books/Materials: Approximately $300-$800 per quarter (Payment for books and instructional materials CANNOT be made in advance. Books will be purchased upon arrival at UC San Diego.)